“…In neuroscience terminology, this amounts to fitting an encoding model, then inverting that encoding model to make predictions through an equivalent decoding model (Friston et al, 2008; Haxby et al, 2014; Naselaris et al, 2011). This approach has been successful in fMRI (Casey et al, 2011; Friston et al, 2008; Kay et al, 2008; Mitchell et al, 2008; Naselaris et al, 2009, 2015; Nishimoto et al, 2011; Schoenmakers et al, 2013) but has only seen quite limited adoption for M/EEG (di Liberto et al, 2015; Kupers et al, 2020). In line with these fMRI works, we propose a linear generative model of stimulus evoked activity based upon the popular General Linear Model (GLM) framework.…”