“…In case of the rigidified p -dimethylamino, p ‘ ‘-cyano,1- 1‘-bi-indanylidene which is prevented from both τ 2 - and τ 4 -torsional motions defined in Figure , the more red-shifted emission around 560 nm is not observed irrespective of solvent polarity. ,, On the other hand, two types of emissions similar to that of DCS are observed in another rigidified (3- p -dimethylanilino,7-cyano,1,2-dihydro)-naphthalene which is bridged by a six-membered ring between the ethylenic portion and the benzonitrile group to hinder the τ 3 - and τ 4 -torsional motion. , Also two types of red-shifted emissions are observed in another rigidified (3-(5‘- N -methylindolinyl), 7-cyano,1,2-dihydro)-naphthalene which is prevented from τ 1 -, τ 3 - and τ 4 -torsional motions . From a theoretical side, we examined the potential energy surfaces with respect to the four torsional angles τ i 's (refer to Figure ) so as to give a reasonable interpretation on the experimental findings mentioned above. , That is, the nontwisted CT state forms very fast after electronic excitation, and then the nontwisted CT changes into the TICT state by the dimethylanilino (i.e., τ 2 ) torsional motion in a polar solvent. To the best of our knowledge, however, there are no experimental and theoretical realizations that an additional factor is important for the CT formation process in a solvent besides the torsional motion of the dimethylanilino group and solvent polarity.…”