Transition metal oxide is one of the main categories of heterogeneous catalysts. They exhibit multiple phases and oxidation states. Typically, they are prepared and/or synthesized in solution or by vapor deposition. Here we report that a controlled reaction, in a gaseous environment, after synthesis can restructure the as-synthesized transition metal oxide nanorods into a new catalytic phase. Co3O4 nanorods with a preferentially exposed (110) surface can be restructured into nonstoichiometric CoO1-x nanorods. Structure and surface chemistry during the process were tracked with ambient pressure X-ray photoelectron spectroscopy (AP-XPS) and environmental transmission electron microscopy (E-TEM). The restructured nanorods are highly active in reducing NO with CO, with 100% selectivity for the formation of N2 in temperatures of 250-520 °C. AP-XPS and E-TEM studies revealed the nonstoichiometric CoO1-x nanorods with a rock-salt structure as the active phase responsible for the 100% selectivity. This study suggests a route to generate new oxide catalysts.