About chicken and eggs: four methods for investigating culture–behaviour links

Fischer, Ronald

doi:10.1017/cbo9780511974090.009

Cited by 8 publications

(13 citation statements)

References 53 publications

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“…In humane orientation, scale and self or group-protective scales, the two countries' scores are high, but in humane orientation scale, Malaysia's score is higher than South Korea and vice versa in self or group-protective style (House et al, 2004). Therefore, variables thought to be associated with culture could be used as an independent variable to describe and explain observable differences between people raised in different contexts (Fischer, 2011).…”

Section: Intention To Donate Via Snssmentioning

confidence: 99%

Intention to donate via social network sites (SNSs)

Ahn

Sura

2018

ITP

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Purpose The purpose of this paper is to explore the differences in the external factors influencing intention to donate via social network sites (SNSs), and the online donation knowledge and awareness effect on the willingness to donate via SNS in the future between Malaysian and South Korean users. Design/methodology/approach In total, 288 samples’ data obtained from online survey using the snowball technique were analyzed through using cross-tabulation with χ2 tests and multiple regression analysis. Findings The results show that there is no significant difference between those countries regarding the online donation knowledge and awareness. However, the online donation knowledge and awareness significantly affect the willingness to donate via SNSs for South Korean, but not for Malaysian. As for Malaysian, the results reveal that only SNS features factor does significantly influence the attitude toward online donations. As for South Korean, the charity project and internet technology features factor significantly influence the attitude toward online donations. The attitude toward online donations of both countries influences on their intention to donate via SNS. Research limitations/implications The sample was gathered from certain regions in Malaysia and South Korea, and had slightly unbalanced characteristics (i.e. age), limiting the generalizability to the general population of both countries. Practical implications The findings suggest that non-profit organizations should consider the culture context in planning their future SNS donation program and focus on how to deal with the internet issues (e.g. trust, security), SNS features and charity project. As for Malaysian, promoting the internet and online donation awareness should be the priority before engaging in SNS donation program. Originality/value Whilst research on culture context in donation area is plentiful, the area of SNS donation remains underexplored. This paper offers an in-depth understanding of what influences SNS donation related to the identified culture context.

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Section: Intention To Donate Via Snssmentioning

confidence: 99%

Intention to donate via social network sites (SNSs)

Ahn

Sura

2018

ITP

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“…However, it is a common practice to include students in cross-cultural experiments in order to discover behavior differences [82,83]. As we did not focus on specific traits of expertise of senior analysts, we deem the choice of postgraduate student participants appropriate for our objectives.…”

Section: Limitationsmentioning

confidence: 99%

Enhancing understandability of process models through cultural-dependent color adjustments

Kummer

Recker

Mendling

2016

Decision Support Systems

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National culture influences natural language communication. Yet, semi-formal or documented communication media such as process models have largely ignored these influences. In process models, secondary notation elements such as colors, however, provides designers with visual cues to potentially increase the efficiency and effectiveness without changing the semantics of the model itself. We propose that colors are a promising mechanism in tailoring process models to meet cultural preferences in order to enhance understandability. We test this assumption through an experiment with postgraduate students from a Confucian culture (China) and a Germanic Culture (Germany and Austria). Past research has shown that people understand such models better if important elements are highlighted through colors. We hypothesize that this general design principle only works if the applied color schemes match cultural preferences while mismatches can even diminish the level of understanding. Our results show that colors that are preferred in Asian cultures aid process model understandability of Confucian participants. In contrast, diverse effects occur if models with these colors are provided to members of a Germanic culture. Based on our findings, we derive implications for the culturally appropriate presentation of conceptual process models and we emphasize a need to construct modeling studies with cultural values and norms in mind.

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“…*As indicated by discussions in the research literature, e.g., Fischer (2011), linking culture and individual behaviour is not straightforward. The relation between society trends such as high power distances and individual behaviour may be quite complex.…”

Section: Methodsmentioning

confidence: 99%

A Textual Feedback Tool for Empowering Participants in Usability and UX Evaluations

Sivaji

Nielsen

Clemmensen

2016

International Journal of Human–Computer Interaction

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The usability movement has historically always sought to empower end-users of computers, so that they understand what is happening and can control the outcome. In this paper, we develop and evaluate a 'Textual feedback' tool for usability and UX evaluation that can be used to empower welleducated, but low-status, users in UX evaluations in countries and contexts with high power distances. The proposed tool contributes to the HCI community's pool of localized UX evaluation tools. We evaluate the tool with 40 users from two socio-economic groups in real-life UX usability evaluations setting in Malaysia.The results indicate that the Textual Feedback tool may help participants to give their thoughts in UX evaluation in high power distance contexts. In particular, the Textual Feedback tool helps high status females and low status males express more UX problems than they can do with traditional CTA alone. We found that classic concurrent think aloud UX evaluation works fine in high power contexts, but only with the addition of Textual feedback to mitigate the effects of socio-economic status in certain user groups. We suggest that future research on UX evaluation look more into how to empower certain user groups, such as low status female users, in UX evaluations done in high power distance contexts.

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About chicken and eggs: four methods for investigating culture–behaviour links

Cited by 8 publications

References 53 publications

Intention to donate via social network sites (SNSs)

Intention to donate via social network sites (SNSs)

Enhancing understandability of process models through cultural-dependent color adjustments

A Textual Feedback Tool for Empowering Participants in Usability and UX Evaluations

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