2020
DOI: 10.1002/bse.2668
|View full text |Cite
|
Sign up to set email alerts
|

Above and beyond? How businesses can drive sustainable development by promoting lasting pro‐environmental behaviour change: An examination of the IKEA Live Lagom project

Abstract: Current global changes require new business approaches driving sustainable development on all fronts. To date, most business approaches have focused on sustainable marketing and corporate social responsibility initiatives. In this field study, we examine IKEA's Live Lagom project, a 3‐year behaviour change initiative that aimed to explore how to go above and beyond conventional approaches demonstrating how businesses could support sustainable development by supporting their customers' attempts to live more sus… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
4
1

Citation Types

0
20
0
1

Year Published

2021
2021
2024
2024

Publication Types

Select...
7

Relationship

2
5

Authors

Journals

citations
Cited by 16 publications
(21 citation statements)
references
References 64 publications
(71 reference statements)
0
20
0
1
Order By: Relevance
“…Moreover, there is a growing concern among contemporary scholars to realize the importance of employee's knowledge and GT to shape their PEBs. Although researchers have examined the significance of PEBs (Blok et al , 2015; Graves et al , 2013, 2019; Yuriev et al , 2018, 2020a), many studies focused on the behavior of customers, and college students' households (Donmez-Turan and Kiliclar, 2021; Elf et al , 2021; Jans, 2021). This is one of the first studies that focus exclusively on PEBs of employees by considering ETFL, GT and PGC to induce environmental passion (EP) which will lead toward green behavioral intention (GBI) and PEBs in employees at the workplace.…”
Section: Introductionmentioning
confidence: 99%
“…Moreover, there is a growing concern among contemporary scholars to realize the importance of employee's knowledge and GT to shape their PEBs. Although researchers have examined the significance of PEBs (Blok et al , 2015; Graves et al , 2013, 2019; Yuriev et al , 2018, 2020a), many studies focused on the behavior of customers, and college students' households (Donmez-Turan and Kiliclar, 2021; Elf et al , 2021; Jans, 2021). This is one of the first studies that focus exclusively on PEBs of employees by considering ETFL, GT and PGC to induce environmental passion (EP) which will lead toward green behavioral intention (GBI) and PEBs in employees at the workplace.…”
Section: Introductionmentioning
confidence: 99%
“…From the side of low-income consumers, they can be regarded “as agents for change with potentially far-reaching influence on business strategy and businesses’ behavior” (Elf et al 2021 , p. 1038), which are also willing to buy as regular buyers new products and services, impelling prosperity and growth for firms (Prahalad 2019 ). From the side of businesses, providing frugal innovations within their market offerings to low-income consumers means influencing them to consume better and enhance their eco-friendly consumption patterns, thus contributing firms “to sustainable development by extending their business strategies” (Elf et al 2021 , p. 1038).…”
Section: Discussionmentioning
confidence: 99%
“…Frugal innovation remains until today without a “single definition” (Hossain 2020 , p. 1) or a “common understanding and conceptualization” (Von Janda et al 2020 , p. 2), although it may constitute an indispensable requirement for firms’ success in resource-scarce environments while also driving sustainable development (Albert 2019 ; Köhler et al 2019 ; Iqbal et al 2021 ; Winkler et al 2020 ; Ekins and Zenghelis 2021 ; Elf et al 2021 ; Hossain et al 2021 ; Pinkse and Bohnsack 2021 ; Saha et al 2021 ; Wigboldus and Jochemsen 2021 ). Thus, recent studies underline that frugal innovation is connected with the idea of “developing resource-scarce but quality solutions that are cheaper than the existing products” (Hossain 2020 , p. 1) and can be considered a first step option for a sustainable future (Van Mossel et al 2018 ; Köhler et al 2019 ; Ekins and Zenghelis 2021 ; Hossain et al 2021 ; Wigboldus and Jochemsen 2021 ).…”
Section: Introductionmentioning
confidence: 99%
“…Specifically, a study shows that perceived corporate social responsibility increases customers' donations to corporate supported non-profit organisations (Lichtenstein, et al, 2004). Furthermore, research suggests that organisations can promote pro-environmental behaviour among their customers (Elf et al, 2020). However, in this study, interventions were tested that directly targeted the behaviour of the customers; it did not aim to influence the extent to which customers see the organisation as pro-environmental.…”
Section: Introductionmentioning
confidence: 95%