No abstract

Research suggests that the excessive focus on the acquisition of material goods promoted by our consumer society may be detrimental to well-being. Current Western lifestyles, which promote unsustainable patterns of production and consumption, therefore risk failing to bring citizens the happiness they seek. Csikszentmihalyi suggested that engaging in challenging, flow-conducive activities is a means by which individuals can improve well-being without substantially affecting the environment. In this article, we test this proposal by examining data concerning the daily experiences and well-being of 500 U.S. families. We show that individuals who experience stronger characteristics of flow in their leisure activities tend to have greater momentary well-being, whereas those experiencing flow more frequently report greater retrospective well-being. Moreover, a small negative relationship was found between an activity’s flow score and its environmental impact. The analysis allows us to identify a specific group of high-flow, low–environmental impact activities.

The need to locate ways of living that can be both beneficial to personal well-being and ecologically sustainable is becoming increasingly important. Flow experiences show promise for the achievement of personal and ecological well-being. However, it is not yet understood how the materialistic values promoted by our consumer cultures may impact our ability to experience flow. A cross-sectional survey of 451 people demonstrated that materialistic values and an individual's tendency to experience flow were negatively correlated (Study 1). Next we showed that experimentally priming a materialistic mind-set led to poorer quality flow experiences in a sample of students (Study 2) and British adults (Study 3). Our findings add to current understandings of the detrimental consequences of materialistic values and suggest that it is crucial to challenge the materialistic values present within our consumer societies if we are to provide opportunities for experiencing flow.

Current global changes require new business approaches driving sustainable development on all fronts. To date, most business approaches have focused on sustainable marketing and corporate social responsibility initiatives. In this field study, we examine IKEA's Live Lagom project, a 3‐year behaviour change initiative that aimed to explore how to go above and beyond conventional approaches demonstrating how businesses could support sustainable development by supporting their customers' attempts to live more sustainable lifestyles. We examined the effectiveness of the project involving multifaceted behaviour change interventions, testing for behavioural changes both during and after the project period. In addition, we explored changes in participants' attitudes towards the company. Findings show that the extensive set of interventions led to changes in pro‐environmental behaviours across all three participant groups with potentially positive impacts on the customer–company relationship. The article thus provides a call for further businesses to engage in similar behaviour change projects that would allow citizens to engage in more sustainable lifestyles and behaviours across contexts.

Strong materialistic values help to maintain consumer capitalism, but they can have negative consequences for individual well-being, for social equity and for environmental sustainability. In this paper, we add to the existing literature on the adverse consequences of materialistic values by highlighting their negative association with engagement in attitudes and actions that support the achievement of sustainable well-being. To do this, we explore the links between materialistic values and attitudes towards sufficiency (consuming “just enough”) as well as mindfulness (non-judgmental awareness of the present moment) and flow (total immersion in an activity), which have all been linked to increased well-being and more sustainable behaviours. We present results from three correlational studies that examine the association between materialistic values and sufficiency attitudes (Study 1, n = 310), a multi-faceted measure of mindfulness (Study 2, n = 468) and the tendency to experience flow (Study 3, n = 2000). Results show that materialistic values were negatively associated with sufficiency attitudes, mindfulness, and flow experiences. We conclude with practical considerations and suggest next steps for tackling the problematic aspects of materialism and encouraging the development of sustainable well-being.