Absorptive capacity and performance: The role of customer relationship and technological capabilities in high-tech SMEs

Tzokas, Nikolaos; Kim, Young-Ah; Akbar, Hammad; Al‐Dajani, Haya

doi:10.1016/j.indmarman.2015.02.033

Cited by 227 publications

(208 citation statements)

References 133 publications

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“…The first findings, confirming the positive impact of customer relationship and technology capacities on firm performance were introduced by Tzokas et al [20]. In case of data-driven environments, these findings are also evident; however, they indicated peculiar nature.…”

Section: Towards Building 'Two-sidedsupporting

confidence: 71%

“…Dwelling upon ACAP concept implementation outside the innovation field, considering previous studies in an interdisciplinary field [20,21], this study examines the nature of ACAP in data-driven environment, and especially in cases when companies lack physical proximity with customers, yet can integrate customer knowledge generated from behavioral data. When we talk about 'customer knowledge', we refer to an analytical knowledge retrieved from data using predictive analytics.…”

Section: Introductionmentioning

confidence: 99%

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Two-sided Absorptive Capacity: Customer Integration in Data-driven Environments

Chernetska¹

2017

aeb

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Companies are more and more turning to proactive customer integration and look for efficient ways of customer knowledge management. In case of online interaction, companies generate Big Data which holds the potential for the companies in terms of customer knowledge input. The potential of such data can be unfolded using advanced (predictive) analytics technologies. In order to ensure efficient customer integration in such settings, companies should be able to develop absorptive capacity. We assume that the nature of absorptive capacity in data-driven environments could be challenged, considering the intersection of business and technology perspectives. This study sets a foundation of understanding the peculiarities of absorptive capacity in data-driven environments by applying a qualitative case study approach. The study considers perspectives of both, service companies and analytics providers to avoid one-sided biases. The main result is an integration of empirical findings, their analysis against existing theoretical background and crystallization of a concept of 'two-sided absorptive capacity' which aims to explicate the role of analytics skills while building absorptive capacity in data-driven environments.

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Section: Towards Building 'Two-sidedsupporting

confidence: 71%

Section: Introductionmentioning

confidence: 99%

Two-sided Absorptive Capacity: Customer Integration in Data-driven Environments

Chernetska¹

2017

aeb

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“…Las implicaciones teóricas del estudio están acordes con investigaciones previas que han analizado la mediación parcial de CA sobre la relación de CTI sobre otros constructos (Tanriverdi, 2005;Francalanci y Morabito, 2008;Datta, 2012;Liu et al, 2013;Tzokas et al, 2015;Roldán et al, 2015). Es así como esta investigación ha afianzado la teoría existente relacionada con la forma en la que la CA ejerce su complementariedad en las diferentes relaciones que tienen las CTI con varios constructos organizacionales, como la eficiencia organizacional, la eficiencia financiera y la habilidad de comercializar innovaciones, todo ello de forma parcial, es decir, sin la desaparición de los efectos directos.…”

Section: Discusión Finalunclassified

Capacidades de Tecnologías de Información y Capacidades de Negocio Electrónico (E-Business): Efecto Mediador de la Capacidad de Absorción

García¹,

Díaz

Pérez³

2017

Inf. tecnol.

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ResumenEl objetivo del artículo es establecer el efecto mediador de la capacidad de absorción en la relación entre capacidades de tecnologías de información (CTI) y las capacidades de negocios electrónicos o E-Business (CEB) en una muestra de empresas que pertenecen a sectores intensivos en el uso de tecnologías de información. Se utilizaron ecuaciones estructurales por el método de mínimos cuadrados parciales, análisis bootstrap-percentil y test de la varianza explicada para comprobar la existencia y la magnitud del efecto mediador. Se encontró que existe una mediación parcial y por lo tanto la incidencia de las CTI sobre las CEB depende parcialmente del desarrollo de habilidades organizacionales blandas orientadas a la creación de valor a partir de la adquisición y asimilación de conocimiento externo. Se concluye que los recursos tecnológicos son de gran importancia pero insuficientes para garantizar el éxito de la operación digital del negocio. Palabras clave: tecnologías de información; e-business; gestión del conocimiento; gestión de tecnología Information Technologies and E-business Capabilities: The Absorptive Capacity mediating effect AbstractThe objective of this article is to establish the mediating effect of the absorptive capacity in the relationship between information technology capabilities (ITC) and E-Business capabilities (EBC) in a sample of firms belonging to sectors of intensive use of information technology. Structural equations are used including the partial least square method, the bootstrap-percentile analysis and the explained variance test in order to check the existence and magnitude of the mediating effect. It was found that there is a partial mediation and therefore the impact of ICT on the CEB depends partly on the development of soft organizational skills aimed at creating value from the acquisition and assimilation of external knowledge. It is concluded that technological resources are of great importance but insufficient to ensure the success of digital business operation.

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“…Firms, therefore, need to continually analyse and interpret changing market trends and quickly recognize new opportunities in order to create competitive products (Tzokas et al, 2015). Cohen and Levinthal (1990) presented a definition of ACAP most widely quoted by academic research, as the companie's ability to identify, assimilate and exploit new knowledge.…”

Section: Absorptive Capability (Acap)mentioning

confidence: 99%