Academic reputations: The process of formation and decay

Theus, Kathryn T.

doi:10.1016/0363-8111(93)90047-g

Cited by 61 publications

(47 citation statements)

References 7 publications

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“…This increased interest in the role of university image is reflected in the studies developed a considerable number of researchers (e.g. Bok 1992;Gose 1994Gose -1995Immerwahr and Harvey 1995;Phair 1992;Theus 1993;Ivy 2001;Kazoleas et al 2001;Palacio et al 2002 andArpan et al 2003).…”

mentioning

confidence: 93%

“…The image of universities is currently receiving much more attention as universities recognize the importance of building a distinctive favorable image to attract the best students, staff and potential funding sources (Bok 1992;Parameswaran and Glowacka 1995;Theus 1993;Treadwell and Harrison 1994;Wilson 1999). This increased interest in the role of university image is reflected in the studies developed a considerable number of researchers (e.g.…”

mentioning

confidence: 98%

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Understanding university image: a structural equation model approach

Duarte

Alves

Raposo

2009

Int Rev Public Nonprofit Mark

103

128

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Over the last years, institutional image management has become a critical element to the competitiveness of higher education institutions. The aims of this study are to review the organizational image construct; explore the process of image formation and analyze the impact of the different source factors on university's image. A sample of 1024 university student was surveyed to test a conceptual model of university image formation trough structural equations. The results show that, nevertheless all factors being significant to image formation, the university social life atmosphere and employment opportunities are the most important predictors. As a result, this study is important for researchers and practitioners, as it presents a different approach to image measurement, it provides a new framework to assess university image formation and, at the same time, helps managers to understand that educational related factors aren't the only ones where they should focus to successful differentiate their institutions and remain competitive.

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mentioning

confidence: 93%

mentioning

confidence: 98%

Understanding university image: a structural equation model approach

Duarte

Alves

Raposo

2009

Int Rev Public Nonprofit Mark

103

128

View full text Add to dashboard Cite

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“…Thus corporate reputation is interpreted as the overall perception of a company, what it stands for, what it is associated with and what individuals may expect when buying the products or using the company ' s services ( Fombrun and Shanley, 1990 ;MacMillan et al ., 2005 ), and defi ned as ' the overall estimation in which a company is held by its constituents ' ( Fombrun, 1996: 37 ). Corporate reputation is formed in all instances when the company is in interaction with its stakeholders ( Theus, 1993 ;Schuler, 2004 ) and refl ects the history of its past actions ( Yoon et al ., 1993 ).…”

Section: Images and Allied Constructsmentioning

confidence: 99%

Images, Satisfaction and Antecedents: Drivers of Student Loyalty? A Case Study of a Norwegian University College

Helgesen¹,

Nesset²

2007

Corp Reputation Rev

266

255

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“…While there are studies concentrating on the concept of reputation for universities (Theus, 1993; Lowry and Silver, 1996;Nguyen and LeBlanc, 2001;Alessandri et al, 2006;Sung and Yang, 2008;Yang et al, 2008;Ressler and Abratt, 2009;Steiner et al, 2013), there is still a gap in the literature regarding the conceptualization of the university reputation construct and thus more empirical studies are needed. Ressler and Abratt (2009), pointing to the fragmented pattern of university reputation literature, suggest that different stakeholder perceptions are crucial in constructing university reputation.…”

Section: üNiversite İtibarı: öLçek Geliştirme Ve Geçerlemementioning

confidence: 99%

“…According to YOK (2012), the number of universities in Turkey was 77 in 2005 and this number increased to 178 as of March 2013. While this increase is necessary considering the size of the young population in the country, the rapid increase may lead to quality concerns that increase the importance of quality and reputation perceptions of stakeholders.Considering that the quality of service provided by a university is primarily based on the perceptions of quality from the point of view of both internal and external stakeholders (Alessandri et al, 2006), the studies in the literature have concentrated on the image, identity, and reputation management practices of universities (Theus, 1993;Nguyen and LeBlanc, 2001;Alessandri et al, 2006;Sung and Yang, 2008; Sung and Yang, 2009; Brewer and Zhao, 2010;Aula and Tienari, 2011). While there are studies concentrating on the concept of reputation for universities (Theus, 1993; Lowry and Silver, 1996;Nguyen and LeBlanc, 2001;Alessandri et al, 2006;Sung and Yang, 2008;Yang et al, 2008;Ressler and Abratt, 2009;Steiner et al, 2013), there is still a gap in the literature regarding the conceptualization of the university reputation construct and thus more empirical studies are needed.…”

mentioning

confidence: 99%

University Reputation: Scale Development and Validation

Telci¹,

Kantur²

2014

boun

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The hyper-competitive environment and the prominence of the stakeholder perspective force today's organizations to properly manage their reputation status. The importance of reputation for universities and higher academic institutions as a strategic intangible asset has also risen in the last two decades. Even though there are studies in the literature that attempt to develop measures of university or academic institution reputation, they are in their early stages. The current study attempts to develop a scale that measures university reputation by adopting both qualitative and quantitative methodologies. First, scale items are generated through in-depth interviews conducted with multiple stakeholders. Next, building on the relevant literature and through pre-testing the items, the university reputation scale is developed and validated by confirmatory factor analysis. The results show that university reputation is a multidimensional construct with three dimensions: academic competence, responsible management and social attractiveness. The scale developed in the current study attempts to add to university reputation literature by enabling both academicians and practitioners to assess the reputation of differing universities.Keywords: university reputation, corporate reputation, academic competence, scale development, confirmatory factor analysis. Üniversite İtibarı: Ölçek Geliştirme ve GeçerlemeÖzet Hızla değişen çevre koşulları ve paydaş anlayışının artan önemi, günümüz işletmelerini itibarlarını etkili bir biçimde yönetmeye zorlamaktadır. Son yirmi yılda, maddi olmayan bir varlık olarak itibarın önemi üniversiteler ve yükseköğretim kurumları için giderek artmaktadır. Yazında üniversite itibarını ölçmek amacıyla ölçek geliştirmeyi içeren çalışmalar olsa da, yazının henüz gelişiminin çok başında olduğu söylenebilir. Bu çalışma, nitel ve nicel yöntemler kullanarak üniversite itibar ölçeği geliştirmeyi hedeflemektedir. İlk olarak, ölçek öğelerini geliştirmek amacıyla farklı paydaşlarla derinlemesine mülakatlar yapılmıştır. Sonrasında, şu an ki yazın ve geliştirilen öğelerin önceden test edilmesiyle üniversite itibar ölçeği geliştirilmiş ve doğrulayıcı faktör analizi ile geçerlenmiştir. Sonuçlara göre, üniversite itibarı çok boyutlu bir kavram olarak akademik yetkinlik, sorumlu yöne-50 BOGAZICI JOURNAL tim, sosyal çekicilik boyutlarıyla kavramsallaştırılmıştır. Bu çalışmada geliştirilen ölçek üniversite itibarı yazınının gelişimine katkıda bulunmayı ayrıca hem akademisyen hem de uygulayıcılara farklı üniversitelerin itibarını ölçme olanağı sağlamayı hedeflemektedir. R eputation has been a serious concern for both organizations and academia during the last half decade. There is strong evidence confirming the importance of reputation in the development of a sustainable competitive advantage (e.g., Gotsi and Wilson, 2001;Gardberg and Fombrun, 2002;Roberts and Dowling, 2002). According to Kay (1993), reputation has a significant role in achieving organizational success. Hall (1993) invites managers to give great...

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Academic reputations: The process of formation and decay

Cited by 61 publications

References 7 publications

Understanding university image: a structural equation model approach

Understanding university image: a structural equation model approach

Images, Satisfaction and Antecedents: Drivers of Student Loyalty? A Case Study of a Norwegian University College

University Reputation: Scale Development and Validation

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