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Arıkan, Esra (Dogus Author), Kantur, Deniz (Dogus Author), Maden, Ceyda (Dogus Author), Telci, Emine Eser (Dogus Author)In today’s highly volatile environment, companies strive to leverage the perceptions of their multiple stakeholders more than ever before with the aim to build a sustainable competitive advantage. Accordingly, corporate social responsibility and corporate reputation concepts are of vital importance for both academicians and practitioners, concerning their potential impact on internal and external stakeholders. Recognizing the intensified significance of a multi-stakeholder perspective, the current study attempts to contribute to the literature through examining the mediating role of corporate reputation on the relationship between corporate social responsibility and various outcomes of customers, employees, and investors as the key stakeholders. Based on a reputational ranking of companies conducted by a national magazine since 2001, nine companies were selected from service and manufacturing industries and an online questionnaire was conducted to a multi-stakeholder sample consisting of customers, employees and investors. The results showed that corporate reputation fully mediates the relationship between corporate social responsibility and organizational commitment, employee satisfaction, investor loyalty, purchase intention, and intention to seek employment. On the other hand, there existed partial mediation on the relationship between corporate social responsibility and customer perceived value, customer satisfaction, customer loyalty, customer switching cost, customer commitment, turnover intention, intention to invest, and intention to spread word-of-mouth. The results have important implications for practitioners who seek to manage their relationships with multiple stakeholders through their engagement in corporate social responsibility activities and efforts to enhance their companies’ reputational status

The study examines the impact of source likeability and source credibility on the effectiveness of print advertisements. A theoretical model that depicts the impacts of source characteristics on (1) ad attitude, (2) brand attitude, and (3) willingness to purchase is investigated using data collected through a quasi-experimental design. In addition to direct impacts, the moderating role of message processing motivation (involvement) and product category knowledge in the relationships of interest are investigated via multigroup analyses. findings indicate that the sequence of relationships between source characteristics, attitudinal responses and willingness to purchase may vary substantially across the four conditions characterised by high/low levels of processing motivation and product category knowledge.

Kantur, Deniz (Dogus Author)The theory of cognitive dissonance concentrates on creating knowledge about important psychological processes of individuals. Specifically, it focuses on the relationships among cognitions that are elements of knowledge that people have about their behaviors, attitudes, perceptions, beliefs, feelings, or environments. Since human nature is the main subject of all social sciences, the theory has awakened interest and led to significant research in different academic domains. This study makes a thorough analysis of the theory's application in psychology, management, and marketing fields with an aim to assess the contribution of the theory to the development of knowledge in these areas. It is observed that the theory is commonly used by marketers to explain consumer behavior while its adoption in the management field to examine human related issues is considerably underdeveloped. Accordingly, the aim of this paper is to extend the literature on cognitive dissonance by discovering the under-investigated areas and pave the way for further theoretical and empirical research. Identification of existing gaps and suggestions for further scholarly inquiries are also believed to contribute to the recent efforts to regenerate interest to topic and to boost its generalizability through its greater utilization in the development of knowledge

The hyper-competitive environment and the prominence of the stakeholder perspective force today's organizations to properly manage their reputation status. The importance of reputation for universities and higher academic institutions as a strategic intangible asset has also risen in the last two decades. Even though there are studies in the literature that attempt to develop measures of university or academic institution reputation, they are in their early stages. The current study attempts to develop a scale that measures university reputation by adopting both qualitative and quantitative methodologies. First, scale items are generated through in-depth interviews conducted with multiple stakeholders. Next, building on the relevant literature and through pre-testing the items, the university reputation scale is developed and validated by confirmatory factor analysis. The results show that university reputation is a multidimensional construct with three dimensions: academic competence, responsible management and social attractiveness. The scale developed in the current study attempts to add to university reputation literature by enabling both academicians and practitioners to assess the reputation of differing universities.Keywords: university reputation, corporate reputation, academic competence, scale development, confirmatory factor analysis. Üniversite İtibarı: Ölçek Geliştirme ve GeçerlemeÖzet Hızla değişen çevre koşulları ve paydaş anlayışının artan önemi, günümüz işletmelerini itibarlarını etkili bir biçimde yönetmeye zorlamaktadır. Son yirmi yılda, maddi olmayan bir varlık olarak itibarın önemi üniversiteler ve yükseköğretim kurumları için giderek artmaktadır. Yazında üniversite itibarını ölçmek amacıyla ölçek geliştirmeyi içeren çalışmalar olsa da, yazının henüz gelişiminin çok başında olduğu söylenebilir. Bu çalışma, nitel ve nicel yöntemler kullanarak üniversite itibar ölçeği geliştirmeyi hedeflemektedir. İlk olarak, ölçek öğelerini geliştirmek amacıyla farklı paydaşlarla derinlemesine mülakatlar yapılmıştır. Sonrasında, şu an ki yazın ve geliştirilen öğelerin önceden test edilmesiyle üniversite itibar ölçeği geliştirilmiş ve doğrulayıcı faktör analizi ile geçerlenmiştir. Sonuçlara göre, üniversite itibarı çok boyutlu bir kavram olarak akademik yetkinlik, sorumlu yöne-50 BOGAZICI JOURNAL tim, sosyal çekicilik boyutlarıyla kavramsallaştırılmıştır. Bu çalışmada geliştirilen ölçek üniversite itibarı yazınının gelişimine katkıda bulunmayı ayrıca hem akademisyen hem de uygulayıcılara farklı üniversitelerin itibarını ölçme olanağı sağlamayı hedeflemektedir. R eputation has been a serious concern for both organizations and academia during the last half decade. There is strong evidence confirming the importance of reputation in the development of a sustainable competitive advantage (e.g., Gotsi and Wilson, 2001;Gardberg and Fombrun, 2002;Roberts and Dowling, 2002). According to Kay (1993), reputation has a significant role in achieving organizational success. Hall (1993) invites managers to give great...