Academic Roots: The Past and Present of Entrepreneurial Marketing

Hills, Gerald E.; Hultman, Claes M.

doi:10.1080/08276331.2011.10593521

Cited by 88 publications

(88 citation statements)

References 5 publications

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“…Research on the relationship between entrepreneurship and marketing is fragmented and there is no comprehensive theory developed as yet (Kraus et al 2010). Even though entrepreneurial marketing is a fragmented research area (Hills and Hultman 2011), it is necessary to develop tools, principles and theories in order to assist new companies, especially technology based start-ups and innovative new small firms to survive and operate in turbulent and changeable environments (Ionita 2012).…”

Section: Introductionmentioning

confidence: 99%

How marketing capabilities shape entrepreneurial firm’s performance? Evidence from new technology based firms in turkey

2017

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Prior research has shown that early development of marketing capabilities enable firms to achieve competitive advantage. The entrepreneurial orientation of the firm acts as a catalyst and impacts the market orientation and the marketing capabilities of the firm in a positive way. A high level of entrepreneurial orientation enables the firms to be innovative, take calculated risks and be proactive in their marketing-related activities. The marketing activity of the firm becomes entrepreneurial. In this empirical study, we test the various antecedents and outcomes of marketing capabilities in entrepreneurial new technology-based firms (NTBFs) in a developing country's environment. The study sample consists of 253 small and medium sized NTBFs operating in the METU Technopark, Turkey. The structural equation modelling approach using PLS was employed to test the research hypotheses. Results show that the early development of marketing capabilities of the NTBF significantly impacted performance, prompting implications for policy makers.

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Section: Introductionmentioning

confidence: 99%

How marketing capabilities shape entrepreneurial firm’s performance? Evidence from new technology based firms in turkey

2017

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“…In association to marketing, entrepreneurial marketing is not very old (Hills & Hultman, 2011). Entrepreneurial marketing consist of public relations, relationship marketing and on offering superior value to customers (Hills, Hultman, & Miles, 2008).…”

Section: Entrepreneurial Marketingmentioning

confidence: 99%

Entrepreneurial Marketing, Environmental Uncertainty and Performance of Family Firms

Siddique

Saleem

Abbas

et al. 2018

SJMS

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Businesses in general and family SMEs in specific are vulnerable to environmental uncertainty in underdeveloped countries. Stiff competitions, technological bursts and market turbulence appear as a catastrophe and a major cause for short life of many family SMEs. A few family SMEs still exist and survive in all these uncertain conditions. Various reasons been discussed in previous literature and had proved the importance of entrepreneurial marketing as one of the major sources of high performances. The marketing strategies opted by family SMEs having dimension of entrepreneurship, are not only self-beneficial but also the cause of new market trends. The primary purpose of this study is to consider the effect of opportunity vigilance, consumer centric innovation, value creation and risk management termed as entrepreneurial marketing and used as a fundamental approach for family SMEs to survive and grab high performances even under uncertain conditions. Results show that entrepreneurial marketing in family SMEs is positively associated with high performances even under uncertain environments. Previously uncertain environments were considered as one of the major cause for entrepreneurial marketing that does not qualify in our case. Family SMEs use entrepreneurial marketing as their vital tool for competitive markets to perform high irrespective of environmental conditions i.e. either favorable or unfavorable.

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“…What has become increasingly apparent to researchers is that when pursuing new opportunities with limited resources, the entrepreneur must use innovative approaches in the face of these uncertainties [2]. In a recent study, Hills et al found that companies with entrepreneurial orientation display a different strategic orientation, commitment to opportunities and threats [3]. These companies tend to rely on experience, immersion and intuition.…”

Section: Introductionmentioning

confidence: 99%

Relationship between Entropy, Corporate Entrepreneurship and Organizational Capabilities in Romanian Medium Sized Enterprises

Ceptureanu

Popescu

2017

Entropy

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This paper analyses the relations between entropy, organizational capabilities and corporate entrepreneurship. The results indicate strong links between strategy and corporate entrepreneurship, moderated by the organizational capabilities. We find that companies with strong organizational capabilities, using a systematic strategic approach, widely use corporate entrepreneurship as an instrument to fulfil their objectives. Our study contributes to the limited amount of empirical research on entropy in an organization setting by highlighting the boundary conditions of the impact by examining the moderating effect of firms' organizational capabilities and also to the development of Econophysics as a fast growing area of interdisciplinary sciences.

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Academic Roots: The Past and Present of Entrepreneurial Marketing

Cited by 88 publications

References 5 publications

How marketing capabilities shape entrepreneurial firm’s performance? Evidence from new technology based firms in turkey

How marketing capabilities shape entrepreneurial firm’s performance? Evidence from new technology based firms in turkey

Entrepreneurial Marketing, Environmental Uncertainty and Performance of Family Firms

Relationship between Entropy, Corporate Entrepreneurship and Organizational Capabilities in Romanian Medium Sized Enterprises

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