Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies?

Burmester, Alexa B.; Eggers, Felix; Clément, Michel; Prostka, Tim

doi:10.1016/j.ijresmar.2015.06.005

Cited by 15 publications

(5 citation statements)

References 63 publications

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“…Chellappa and Shivendu (2005) find that the optimal use of software sampling strategy must be considered along with the consumers' perceptions of product and piracy deterrence strategies. Burmester et al (2016) examine whether firms should fight piracy by providing offers to discourage unlicensed usage, and find such an approach to have a limited effect. Prasad and Mahajan (2003) show that firms should start with minimum protection of its software, but impose maximum protection and maintain it thereafter during the software diffusion lifecycle.…”

Section: Software Piracymentioning

confidence: 99%

Software piracy and bundling in the cloud-based software era

Zhang

Yue²,

Hui

2019

ITP

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Purpose In the cloud computing era, three merging developments in software industry are: cloud and on-premises software may offer complementary value to each other; cloud software service requires the support of significant information technology infrastructure; and software piracy problems can be better managed in the cloud. However, how these developments together impact a vendor’s bundling strategy has not yet been investigated. The paper aims to discuss this issue. Design/methodology/approach Drawing on the product bundling framework, this research establishes stylized models to study a software vendor’s bundling decision in the cloud-based era with special consideration on the issue of software piracy. Findings The authors find different key parameters associated with the cloud era exert different effects on the bundling decision. When on-premises software and cloud software generate additional value by complementing each other, software vendors can make greater profits under the pure components (PC) strategy. Regarding a low infrastructure cost, software vendors should favor pure bundling (PB). The impact of piracy deterrence effectiveness is less straightforward – it favors PC when piracy deterrence effectiveness is low, but PB when piracy deterrence effectiveness is high. Originality/value This study makes key contributions to theory and practice. First, this is the first study to examine software bundling strategies in the cloud computing era, whereby the three factors relevant to the cloud phenomenon have been considered. Second, this paper contributes to the literature of bundling and software piracy by examining the intersection of these two streams of literature. Third, this paper sheds light on a vendor’s bundling decision when facing piracy problems in the emerging cloud software era.

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Section: Software Piracymentioning

confidence: 99%

Software piracy and bundling in the cloud-based software era

Zhang

Yue²,

Hui

2019

ITP

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“…Despite these efforts, pirate websites are evolving and increasing. Interestingly, several studies (Adermon and Liang, 2014; Burmester et al , 2015; Sanz, 2015) suggested that closures of pirate sites have very limited impact on digital piracy and could be too costly to implement. Therefore, changing consumer attitude and behaviour could provide a more effective means of combating digital piracy in the long run.…”

Section: Introductionmentioning

confidence: 99%

Investigating the role of religiosity as a deterrent against digital piracy

Casidy

Lwin

Phau

2017

MIP

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Purpose The purpose of this paper is to examine the role of religiosity as a deterrent to habitual digital piracy behaviour. Specifically, it will examine the extent to which “religious teaching” affects consumer attitudes towards digital piracy and their habitual digital piracy behaviour in a developing market. Design/methodology/approach In total, 400 usable samples were collected from large religious organisations in Indonesia using convenience sampling. The latent moderation structural equation technique was used to test the research hypotheses. Findings The results indicated that: facilitating conditions are a significant driver of digital piracy habit; attitude towards piracy is a significant deterrent of digital piracy and moderates the relationship between facilitating conditions and habitual digital piracy; and religious teaching is a significant deterrent of digital piracy habit, mediated by attitude towards piracy. Originality/value This study investigates the influence of Christian religious teaching as a deterrent to digital piracy behaviour. Further, it investigates the mediating and moderating role of attitude in a digital piracy context. The study findings would provide insights for policy makers to deter digital piracy behaviour through the use of religious appeals.

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“…For example, when we estimated the actual channel configuration at the time we conducted the study, the results reproduced the "real world" quite accurately, with the estimated percentage of producer revenues resembling actual channel percentages closely (±2 percentage points).408 Burmester et al (2016) calculate each channel's revenues simply by multiplying a channel's price by its "market share" from the channel-preferences determined via conjoint analysis.…”

mentioning

confidence: 90%

“…Whereas our results were robust under the assumptions of the study, 407 our approach leaves out some aspects; the influence of illegal channels on a channel configuration's optimality is certainly a notable one. In a partial extension and update of our study, Burmester et al (2016) added illegal file-sharing to the options a consumer faces when deciding whether, and through which channel, to consume an entertainment product. In addition to theater visits, DVD sales and rentals, and EST they also consider two more legal channels that have gained popularity since we conducted our study: VOD (i.e., digital rentals of movies) and Blu-ray purchases; they also offer the choice between high and low definition for VOD offers.…”

Section: Valuing Alternative Distribution Models Empiricallymentioning

confidence: 99%

Entertainment Distribution Decisions

Hennig‐Thurau

Houston

2018

Entertainment Science

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As we noted earlier in this book, entertainment markets are characterized by an abundance of products. This market structure assigns an important role to distribution mechanisms, which function as gatekeepers for entertainment products. Distributors decide which products gain access to consumers and which do not, influencing the success of entertainment products via "supply-side effects." Several scholars have provided empirical evidence of supply-side effects, most of them in the movie context, in which the limited number of available theaters restrict consumers' access to films. Prominent studies include those by Elberse and Eliashberg (2003), Clement et al. (2014), and Karniouchina (2011. 365 For other entertainment products that are sold or rented via stores or websites, less scholarly research evidence exists, but more should generally 13 Entertainment Distribution Decisions

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Accepting or fighting unlicensed usage: Can firms reduce unlicensed usage by optimizing their timing and pricing strategies?

Cited by 15 publications

References 63 publications

Software piracy and bundling in the cloud-based software era

Software piracy and bundling in the cloud-based software era

Investigating the role of religiosity as a deterrent against digital piracy

Entertainment Distribution Decisions

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