Background
Designing health communication interventions for global scaling reinforces health literacy promotion and facilitates time-sensitive global health messaging. Limited literature explores preferences for animation prototypes and other content characteristics across participants living in different global regions. Prior research underscores an urgent need for health communication interventions that are more compelling and accessible across diverse global cultures. This study provides valuable international insights and key considerations for health communicators and educators developing video-based, animated content intended for global distribution.
Methods
We used a mixed-methods, sequential explanatory design, drawing on participation via an international group of learners enrolled in a massive open online course. Through an online quantitative survey (n = 330), we sought preferences from participants in 73 countries for animation design prototypes to be used in video-based, globally scalable, health communication interventions. To learn more about these preferences, we conducted in-depth interviews (n = 20) with participants selected using maximum variation purposive sampling.
Results
For globally scalable interventions, most respondents preferred animation design prototypes that were free of cultural identifiers, especially when these were localized through familiar-sounding voiceovers. Across global regions, participants favored narrative approaches, short videos and family structures that were inclusive across age and gender.
Conclusions
This study summarizes preferences from participants in 73 countries for a variety of design prototypes that could be used in globally scalable, animated health communication videos. We also present novel content development considerations that could inform future interventions. Our findings suggest that global learners may be willing to accept simplified visuals, designed for broad cross-cultural acceptability, especially if the content is localized in other ways, such as the use of locally resonating narratives and voiceovers.