Despite increased acknowledgement of gender equality as a social good, there are some areas where the practice of women's autonomy is apparently inconsistent with the normative prescriptions of a new 'empowered' form of femininity. Sexuality and personal relationship status are sites where women are positioned within neo-liberal and postfeminist discourse in such a way that their choices are subject to questioning. A model of gender hegemony is useful for understanding how and why choosing to be single may still constitute a 'problem' for women, despite the intensification of messages which also address women as autonomous, sexualized subjects. In cultures dominated by an ideology of marriage and family life, single women's identity work resolves contradictions in the current gender order and in the process reinstates heteronormativity. Keywords Femininity, gender relations, heteronormativity, heterosexual couple, ideology of marriage and family, neo-liberalism, post-feminism, single women, women's choices Recently a newly imagined form of femininity has been the focus of debate and deliberation within the study of gender relations and social change. This particular construction is defined by the values of independence, self-sufficiency and confidence. The 'empowered, autonomous woman', which this ideology references, is noteworthy because she embraces and practices attributes conventionally associated with masculine