This work focuses on maximum power extraction via certainty equivalence-based robust sliding mode control protocols for an uncertain Permanent Magnet Synchronous Generator-based Wind Energy Conversion System (PMSG-WECS). The considered system is subjected to both structured and unstructured disturbances, which may occur through the input channel. Initially, the PMSG-WECS system is transformed into a Bronwsky form, i.e., controllable canonical form, which is composed of both internal and visible dynamics. The internal dynamics are proved stable, i.e., the system is in the minimum phase. However, the control of visible dynamics, to track the desired trajectory, is the main concern. To carry out this task, the certainty equivalence-based control strategies, i.e., conventional sliding mode control, terminal sliding mode control and integral sliding mode control are designed. Consequently, a chattering phenomenon is suppressed by the employment of equivalent estimated disturbances, which also enhance the robustness of the proposed control strategies. Eventually, a comprehensive stability analysis of the proposed control techniques is presented. All the theoretical claims are verified via computer simulations, which are performed in MATLAB/Simulink.