Activation of country stereotypes: automaticity, consonance, and impact

Herz, Marc; Diamantopoulos, Adamantios

doi:10.1007/s11747-012-0318-1

Cited by 151 publications

(134 citation statements)

References 66 publications

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“…In response to this line of research, recent publications have "started to challenge the assumption that COO cue usage is solely a conscious and controlled process by showing that such usage can occur unconsciously and automatically" (Herz and Diamantopoulos, 2013). These researchers critique the dominant paradigm in COO research that assumes that the COO cue is processed in a deliberate, cognitively controlled manner.…”

Section: Resulting Country-of-origin Effectsmentioning

confidence: 99%

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

Thøgersen

Pedersen

Paternoga

et al. 2017

BFJ

126

111

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Purpose: This paper reviews the literature on the country-of-origin (COO) effect in the context of organic food and develops suggestions for further research in this area. Research has investigated COO effects and consumer responses to organic food, but there is little research on the combination of the two.Design/methodology/approach: A narrative review of two research streams and their intersection, forming the basis for the development of a research agenda. Findings:There are few studies analysing the possible interaction between the effects of organic and COO on consumers' food preferences and choices. In general, COO seems to lose impact when other quality cues are salient. This suggests a lower impact of COO for organic than for conventional food products. However, there is still no research on the possible impact of organic labelling in categories where products from a foreign country are able to demand a premium, and little is known about consumer preferences for different import countries regarding organic food.Six potential future research directions are suggested. Research implications:There is a need for research that more systematically investigates the possible interactions between COO and organic labelling on consumers' food product preferences and choices. A research agenda is suggested as a starting point. Originality/value:This literature review highlights the lack of research on the interaction between COO effects and consumer responses to organic food. The literature review creates a basis for future research and a possible research agenda is suggested.3

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Section: Resulting Country-of-origin Effectsmentioning

confidence: 99%

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

Thøgersen

Pedersen

Paternoga

et al. 2017

BFJ

126

111

View full text Add to dashboard Cite

show abstract

“…Literature further asserts that consumers perception and evaluation about the products quality often takes reliance on its COO (Gurhan-Canli and Maheswaran, 2000;Hong et al, 1990;Li and Wyer, 1994;Maheswaran, 1994). COO brings a 'guarantee' of qualitative know-how and improves the brand effect (Herz and Diamantopoulos, 2013). Consumer while deciding for product preference believes that purchasing of locally manufactured products is morally appropriate, on other side associate foreign brand with sophistication, prestige, modernity, novelty and higher quality (Li et al, 1997;Sin et al, 2000;Shimp and Sharma, 1987).…”

Section: Country Of Originmentioning

confidence: 99%

Consumer preference for electronic consumer durable goods in India: a conjoint analysis approach

Kulshreshtha

Bajpai

Tripathi

2017

IJBFMI

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Abstract:The second highest population of consumers with different wants and preferences, India is a place where MNCs have ample opportunities to cater variety of products. The purpose of this paper is to examine the Indian consumers' decision making regarding consumer durable goods i.e., split air-conditioner on the basis of several factors like brand equity, price, advertisement type, celebrity, country-of-origin under multi cue situation. In this study, firstly the evaluation is made about the impact of perceived difference among brand equity, price, advertisement, celebrity endorsement and country of origin on product preference. Secondly the relative importance of these attributes is being determined using part-worth analysis. Five relevant research questions were framed and tested. An orthogonal design was used to develop different product profiles which respondents could evaluate.

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“…Os estereótipos dizem respeito às crenças sobre as características de um país armazenadas na memória dos indivíduos e socialmente compartilhadas por eles (HERZ;DIAMANTOPOULOS, 2013). Dessa forma, estereótipos de país caracterizam-se da mesma maneira que os demais estereótipos, sendo definidos como os atributos relacionados aos cidadãos, aos seus costumes e aos produtos de determinado país (SCHNEIDER, 2005).…”

Section: Estereótipos E a Imagem Do Paísunclassified

Estereótipos e Imagem de Produtos do Brasil e da Alemanha a Partir da Percepção de Brasileiros e Alemães

et al. 2017

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ResumoCom o objetivo de contribuir com estudos de percepção e imagem de país, este trabalho buscou identificar a percepção de alemães em relação ao Brasil e seus produtos, assim como a percepção de brasileiros em relação à Alemanha e seus produtos, traçando um paralelo com a percepção de brasileiros e de alemães quanto aos seus próprios países. Para isso, foram aplicados questionários com questões de perfil e questões dispostas em uma escala de avaliação de imagem de país e de produto, com o intuito de identificar a percepção dos respondentes em relação ao contexto avaliado. Após a análise de dados, observou-se que uma imagem positiva foi atribuída ao brasileiro e uma imagem negativa aos aspectos sociais do Brasil, tendo os brasileiros uma percepção menos positiva do seu país que os alemães. A imagem da Alemanha, em geral, foi positiva, com destaque para os

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Activation of country stereotypes: automaticity, consonance, and impact

Cited by 151 publications

References 66 publications

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

Consumer preference for electronic consumer durable goods in India: a conjoint analysis approach

Estereótipos e Imagem de Produtos do Brasil e da Alemanha a Partir da Percepção de Brasileiros e Alemães

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