Activist practitioner perspectives of website public relations: Why aren’t activist websites fulfilling the dialogic promise?

Sommerfeldt, Erich J.; Kent, Michael L.; Taylor, Maureen

doi:10.1016/j.pubrev.2012.01.001

Cited by 99 publications

(60 citation statements)

References 26 publications

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“…The academic literature has argued that by setting the topics of conversations this way, many organisations' (including environmental groups) use of social media fails to make the most of the potential for direct (two-way), 'dialogic' communications between organizations and their stakeholders (Sommerfeldt et al 2012). Whether a different dialogic approach is viable or not, at present, most companies' posts appear to attract relatively few comments from stakeholders and then even fewer subsequent responses from companies; almost none turn into longer conversations.…”

Section: Discussionmentioning

confidence: 99%

Social media use in the Australian energy and resources sectors

Styan¹

2018

The APPEA Journal

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Abstract. Social media is becoming ubiquitous, but may not always be an effective way for companies to interact with their stakeholders. This paper reports the results of ongoing assessments of social media use in the Australian energy and resource sectors, starting from 2013. Nearly all energy and mining companies had publicly accessible websites but, while increasing, social media use is (still) relatively limited compared to other industries. LinkedIn (with a recruitment focus) was the social media channel most commonly adopted across the extractive sectors although Twitter and YouTube increasingly are being adopted. Larger companies use more channels, post more and have more followers. In contrast, even small environmental and community groups frequently used a range of social media. While this might suggest social media should be a place to engage such groups in dialog, other recent studies suggest that in practice social media platforms are often difficult venues to do this. Not least, this is because companies cannot control the directions of conversations. For example, customers of utility companies frequently use Social Media to bypass official grievance mechanisms, which over time has apparently led to demand driven increases in resourcing needed to deal with this. In addition to providing an industry-wide benchmark of social media use, these surveys provide a basis for comparison to other industries to understand what role social media could have in better engaging stakeholders associated with the extractive sectors.

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Section: Discussionmentioning

confidence: 99%

Social media use in the Australian energy and resources sectors

Styan¹

2018

The APPEA Journal

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“…From the normative approach, despite some authors assertions that organizations are not still fully utilizing the interactive potential of the Internet to build and maintain organization-public relationships and practitioners are poorly using the dialogic tools (Kent, 2013;Lee, Gil de Zúñiga, Coleman, & Johnson, 2014;MacAllister-Spooner, 2009;Sommerfeldt, Kent, & Taylor, 2012), most researchers highlight the positive impacts of social media for organizational communication (Holtz & Havens, 2009). …”

Section: Macro-level Approachmentioning

confidence: 99%

Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe

Moreno

Navarro

Tench

et al. 2015

Public Relations Review

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“…Over the last decade, an emerging body of public relations research has attempted to establish the role of website communication in building relationships with publics (Callison & Seltzer, 2010in Sommerfeldt, Kent & Taylor, 2012. Kent and Taylor (1998) argued that strategically designed and well-managed websites may provide organizations with opportunities to engage in dialogic communication.…”

Section: Public Relations Roles On Islamic Products In Malaysiamentioning

confidence: 99%

The Role of Public Relations in Promoting Islamic Products Globally: The Malaysian Experience

Ahmad

2014

JISC

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Islamic banking and Muslim products have high demands not only among Muslims but also the non-Muslims worldwide including Malaysia. In general, Muslim consumers present a strong voice that the globalised world of business is paying more attention to, but has yet to be fully understood on how to deal with the market. To understand the global market challenges, it is important for public relations practitioners to apply strategic promotional tools to specifically cater this market. There are tremendous opportunity for growth in global halal market which

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Activist practitioner perspectives of website public relations: Why aren’t activist websites fulfilling the dialogic promise?

Cited by 99 publications

References 26 publications

Social media use in the Australian energy and resources sectors

Social media use in the Australian energy and resources sectors

Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in Europe

The Role of Public Relations in Promoting Islamic Products Globally: The Malaysian Experience

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