This study investigated the relationship between students' knowledge, attitude and practice of the environment and effective communication of environmental messages. For this purpose, a knowledge, attitude and practice (KAP) survey was conducted, involving 895 students from 16 higher learning institutions in Malaysia. The findings revealed that students in general, have a good level of environmental knowledge. However, knowledge does not necessarily lead to practice. There was a weak relationship between students' level of knowledge and sustainable environment practices. Similarly, there was a weak relationship between students' attitude and sustainable environment practices. Hence, attitude is not a good predictor for sustainable environment practices. These findings highlight the complexity of the relationship between students' knowledge, attitude and sustainable environment practice. The findings of this study also suggested that, the internet is regarded as students preferred choice of media which can be utilised to disseminate environmental information. It is important, however, not to disregard the roles of more traditional media such as television and newspapers, as they can also be effectively used to deliver environmental information. Besides media, educational institutions and family also have crucial roles to disseminate environmental information and encourage good practice. Since many of the earlier studies of this nature have been conducted in at other places, particularly in the first world countries, this study is expected to contribute to the knowledge based on Malaysia's own experience as a developing nation that aspire to champion sustainable environment.

Purpose -This paper aims to clarify the relationship between corporate social responsibility (CSR) and capacity building for sustainable livelihoods. It respects cultural differences and aims to identify the business opportunities in building the skills of employees, the community and the government. In talking about social responsibility, major attention has been drawn to CSR, yet little has been mentioned on how university stakeholders such as students can contribute to developing social responsibility. It can be said that the society of tomorrow begins today, and to make up this society, universities need to have drive, patience, and persistence to help them achieve the related goals. It is crucial for learning institutions to develop ways in which to cope with the present context demands, not only in terms of returns to the community in the form of community engagement involvement through student projects, but also in the sense of replenishing their own actions and enlarging their sources or references, so as to become institutions that help with and are partially involved in shaping a new society that is more ethical and is engaged with its community and surroundings.Design/methodology/approach -This paper examines the university social responsibility (USR) initiative of 14 public and private higher learning institutions in Malaysia. Data were collected from 150 respondents using the quantitative method through survey questionnaires. Samples were selected based on the purposive sampling method, where the respondents were majoring in communication or had taken media studies. Questions took the form of open and closed-ended questions. The data gathered were then analyzed quantitatively by using the Statistical Package for Social Sciences (SPSS Version 15).Findings -The results show that, overall, respondents are aware of the need to preserve the environment and the function and role that CSR plays in developing a more responsive public. However, the discovered lack of exposure to activities that the respondents can participate in on their own needs to be addressed. Knowledge on environmental conservation or CSR contribution may not be indicative of high levels of practice. There are many other factors that can contribute to better practices or to a lifestyle that better favors environmental conservation.Research limitations/implications -Because of the chosen research approach and limitations in terms of time, this study does not analyze and verify the links that exist between CSR and the environment with relation to government policy.Practical implications -Most existing research in CSR fails to take into account how universities cope with the development of CSR. Therefore, efforts to understand CSR within the university setting are significant for the development of CSR practices and conduct.Originality/value -Value from this paper is derived in three ways: first, it outlines why universities in Malaysia should move forward in determining the most relevant paths for social responsibility engagement and initi...

Purpose -The purpose of this research is to gain deeper understanding on how the stakeholders' relationship is incorporated in multinational corporations' (MNCs') corporate social responsibility (CSR) approach.Design/methodology/approach -Stakeholder theory by Freeman was used as the theoretical framework of this research. A case study of two established MNCs in Penang, Malaysia, were conducted and analysed through within-case and cross-case analysis. Three research questions focusing on aspects of CSR (internal and external), concerns of primary and secondary stakeholders based on Carroll's three-domain approach and factors that influence CSR practices within each stakeholder group were developed.Findings -A main theoretical contribution of the study found that MNCs in developing countries are increasingly addressing new ways to incorporate CSR internal and external aspects in their operations which will eventually alter the fundamental process of evaluation among their stakeholders. Given the tendency among developing countries to regard all forms of CSR concerns, economic, ethical and legal concerns are equally important. Another main theoretical contribution of this study highlighted that different locality between home country and foreign country operation does affect the CSR work. Findings of this study show that the view of increasing investor clout on CSR in the country where they do business does not affect the MNCs and the influence of CSR activist as top CSR issues does not directly influence MNCs' actual CSR work.Research limitations/implications -The study has clearly projected the use of stakeholder theory by Freeman. Internal and external aspects of CSR were supported by these organisations as their standard practices. MNCs need to assume these concerns (economic, ethical and legal) for meeting the obligations towards their stakeholders. Stakeholders are significant drivers of CSR which can affect, or is affected by, the achievement of the organisations' objectives.Practical implications -The study presents practical implications for policy makers and MNCs in developing countries on new ways of incorporating CSR internal and external aspects in their operations and various concerns (economic, ethical, legal) of stakeholders that have been accepted as necessary for the proper functioning of business.Originality/value -This research paper provides a strong base for MNCs and academicians to understand the various aspects, concerns and factors that influence CSR practices within each stakeholder group.

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Environmental problems are getting worse nowadays. The importance of Environmental Education, particularly to the youth is crucial because youth are the leaders of the future and play significant roles in determining the direction of the country. This study aims to explore the effectiveness of video and pamphlets in influencing youth on Environmental Education. This study also determines to find the best medium to educate youth on Environmental Education be it video or pamphlet. The Social Cognitive Theory by Albert Bandura was used as a theoretical framework and a qualitative method of focus group was carried out in order to collect data from respondents. Findings indicated that respondents had a higher preference for the video as an Environmental Education medium as opposed to pamphlets.