This paper examine the concept of tourist engagement modeled as a second-order composite in the context of a heritage destination in Malaysia. In doing so, this study investigates the direct and indirect effects of tourist engagement through satisfaction on destination loyalty.
Data was collected from tourists visitingKinabalu National Park, Sabah, Malaysia. To investigate tourist engagement, this study employs Confirmatory Composite Analysis in combination with the latest version of Partial Least Squares Path Modeling (PLS-PM) known as consistent Partial Least Squares. The findings strongly support to model tourist engagement as a second-order composite and show a strong positive effect for tourist engagement on satisfaction and tourists' destination loyalty. Moreover, a strong indirect effect of tourist engagement on loyalty through satisfaction is revealed. This study has a number of practical implications for local authorities to sustain tourism development in the Kinabalu National Park.
This study aims to compare the effects of several dimensions of tourist engagement, including enthusiasm, attention, absorption, interaction, and identification on loyalty across male and female tourists. A total number of 210 questionnaire were completed from tourists visiting Kinabalu National Park in Sabah, Malaysia. This study uses both partial least squaresstructural equation modeling and fuzzy-set qualitative comparative analysis to elucidate further insights. The results showed significant differences between the effects of attention on loyalty, with this effect being much stronger for male tourists. However, the findings demonstrated more complex sufficient configurations and heterogeneity among female tourists for achieving high levels of loyalty. This study makes a significant contribution to the research literature by comparing the engagement and loyalty of male and female tourists toward a destination, having identified greater heterogeneity among female tourists. This study has a number of practical implications for local authorities aiming to improve loyalty among male and female tourists.
This study investigated the relationship between students' knowledge, attitude and practice of the environment and effective communication of environmental messages. For this purpose, a knowledge, attitude and practice (KAP) survey was conducted, involving 895 students from 16 higher learning institutions in Malaysia. The findings revealed that students in general, have a good level of environmental knowledge. However, knowledge does not necessarily lead to practice. There was a weak relationship between students' level of knowledge and sustainable environment practices. Similarly, there was a weak relationship between students' attitude and sustainable environment practices. Hence, attitude is not a good predictor for sustainable environment practices. These findings highlight the complexity of the relationship between students' knowledge, attitude and sustainable environment practice. The findings of this study also suggested that, the internet is regarded as students preferred choice of media which can be utilised to disseminate environmental information. It is important, however, not to disregard the roles of more traditional media such as television and newspapers, as they can also be effectively used to deliver environmental information. Besides media, educational institutions and family also have crucial roles to disseminate environmental information and encourage good practice. Since many of the earlier studies of this nature have been conducted in at other places, particularly in the first world countries, this study is expected to contribute to the knowledge based on Malaysia's own experience as a developing nation that aspire to champion sustainable environment.
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