The difficulties in applying threatened species legislation, which has a general vertebrate and vascular plant focus, to invertebrates, have been widely recognised. Nevertheless, such legislation provides valuable opportunities to promote invertebrate conservation that were previously available only for high profile, charismatic vertebrate species. This paper presents three case studies, two land snails Lord Howe Placostylus Placostylus bivaricosus and Mitchell's Rainforest Snail Thersites mitchellae, and the lepidopteran Purple Copper Butterfly Paralucia spinifera, to demonstrate some of the achievements of the NSW Threatened Species Conservation Act 1995 in this regard, including significant increases in the known range of the species, reduction of threatening processes at key sites, improved understanding of the species' ecology, consideration of the species in land use planning decisions, involvement of local communities in recovery programs and an increase in community awareness of broader invertebrate conservation issues. The Act can be effective as one of a range of tools to positively promote and build support for invertebrate conservation in the public arena.