Adaptation and application of the DSM for services in South Africa

Grater, Sonja; Viviers, Wilma

doi:10.18820/9780992180614/10

Cited by 4 publications

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“…Rather, for each service‐country combination, the total import value in 2007 was a proxy for the market size and hence given as the total imports for that service sector in the market. This showed whether or not it was a large market (Grater and Viviers, ). The size of the market helps to determine whether it is worth penetrating (Grater, ).…”

Section: Resultsmentioning

confidence: 95%

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Enhancing Industrial Cluster Formation Through the Realistic Export Opportunities of the TRADE‐DSM

Pisa

Viviers

Rossouw

2016

South African J Economics

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This paper explores the natural synergies between industrial cluster formation and the identification of realistic export opportunities (REOs), using the TRADE‐DSM for a resource‐dependent region, the North West Province of South Africa. The structural path analysis and power of pull methods were applied to a provincial social accounting matrix to identify the top industrial clusters. Ten industrial clusters were identified and matched to the results of the TRADE‐DSM. Six of the industrial clusters analysed had REOs. These results provide a basis for focused export market development and for the formalisation of the cluster initiative as a strategy for sustained economic and export growth.

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Section: Resultsmentioning

confidence: 95%

“…The TRADE‐DSM for services makes the same assumptions as the TRADE‐DSM for products and uses Filters 1 and 2 in the same way (Grater and Viviers, ). However, the methodology for Filters 3 and 4 in the TRADE‐DSM for services had to be adjusted because of data limitations for the services trade (Grater, ; see Figure ).…”

Section: Methodsmentioning

confidence: 99%

Enhancing Industrial Cluster Formation Through the Realistic Export Opportunities of the TRADE‐DSM

Pisa

Viviers

Rossouw

2016

South African J Economics

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“…Filter 1 applies the same methodology as that for the DSM for products, i.e. evaluates all countries' political and commercial risk, as well as macroeconomic size and growth, and eliminates those countries that either indicates very high levels of risk, or very low levels of macroeconomic performance (Grater & Viviers, 2012).…”

Section: Filters Used In the Dsm For Servicesmentioning

confidence: 99%

“…The import demand and import growth for services in the short and long term are calculated in a similar way as that for the DSM for products. Those service-country combinations that reflect sufficient market size or growth over the short and long term, are then selected to go through to filter 3 (Grater & Viviers, 2012).…”

Section: Filters Used In the Dsm For Servicesmentioning

confidence: 99%

“…The cell classification clusters the results according to the market size (as determined in filter 2), as well as the market openness and market accessibility (from filter 3.1 and 3.2). The rows in the table indicate the size of the import market and the columns indicate the level of market openness and access (Grater & Viviers, 2012).…”

Section: Copyright By Author(s); Cc-bymentioning

confidence: 99%

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Identifying New Product And Service Export Opportunities For South Africa Using A Decision Support Model

Viviers¹,

Cuyvers²,

Steenkamp³

et al. 2014

IBER

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In the face of slow economic growth and development, and the perennial problems of unemployment, poverty and inequality, the South African government and business community have long recognised the importance of growing and diversifying the countrys tangible goods and services export sectors. One of the challenges in designing and implementing effective export promotion strategies is identifying the right markets, given South Africas ever-fluid skills, capacity and trading relationships. The Decision Support Model (DSM) is an export market selection tool that makes use of a sophisticated filtering process to sift through an extensive range of product-/service- and country-related data to reveal those product-/service-country combinations (export opportunities) that are the most realistic and sustainable. The DSM, which has been applied for Belgium, Thailand and South Africa, not only brings greater precision to the export market selection process, but also unveils opportunities that may not have been contemplated before thus supporting the quest for export diversification. This paper examines the role of the DSM for products and the DSM for services, respectively, and illustrates how, using the results from the application of these models, they herald the start of a new era in export market selection and promotion in South Africa.

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Combining the export promotion of products and services: the case of South Africa

Grater

Steenkamp

Viviers

et al. 2019

SABR

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With the trade in services playing an increasingly important role in boosting economic growth and development in many countries, governments and business entities – particularly in developing countries – should be devoting more time to exploring export opportunities for the services sector. However, a major challenge is that the services sector is often not well understood by government, and service providers themselves lack insight into and contacts in foreign markets. Furthermore, many governments concentrate more on the export promotion of products, while giving the services sector relatively less attention. This study investigates how two complementary decision support models (DSMs), for products and services respectively, can help to address the challenge of identifying realistic export opportunities in both these sectors. Specifically, the two DSMs, which incorporate a scientifically designed filtering process, reveal which products and services have the greatest potential in a range of viable markets. This linked approach to identifying export opportunities is an important step in encouraging co-operation between tangible goods producers and service providers, and lays the foundation for the design of mutually beneficial export marketing programmes. The study also shows how export promotion agencies in South Africa can use the results of both models to develop strategic plans aimed at boosting product and service exports in specified markets, thereby contributing meaningfully to the country’s internationalisation drive.

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Adaptation and application of the DSM for services in South Africa

Cited by 4 publications

References 0 publications

Enhancing Industrial Cluster Formation Through the Realistic Export Opportunities of the TRADE‐DSM

Enhancing Industrial Cluster Formation Through the Realistic Export Opportunities of the TRADE‐DSM

Identifying New Product And Service Export Opportunities For South Africa Using A Decision Support Model

Combining the export promotion of products and services: the case of South Africa

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