On the basis of comprehensively grasping and understanding the potential of big data technology transformation, various regions proposed to make full use of data, technology and other production factors to build information-based education and explore new ways of providing educational services. In institutions of higher learning, P.E (physical education) is often a key component of a quality curriculum that supports students' healthy development in both their academic and personal lives. However, there are still fundamental problems in the P.E of many institutions of higher learning at the present stage. This paper applied big data technology to the field of P.E, and built a personalized P.E system, an ecological P.E learning environment, and a holographic learning evaluation platform. It has carried out innovative research on the P.E model to promote the realization of the refined management of sports in institutions of higher learning and the realization of information-based innovative education. The main factor driving the development of the new model is still people. Therefore, this paper tested the satisfaction of college P.E teachers to the new model of refined management and information-based innovative education through experiments. The experimental results show that the college P.E teachers in the test sample are highly satisfied with the use of the new model, reaching about 81.67%. This provides a reference for the development and promotion of college sports refinement and informatization education system.