In this paper a quantitative model of process management is introduced for the continuous period focusing on the process until end of new business development from starting early research stage after idea creation. Many of researches have been done as a microscopic approach to understand the R&D management for many years. They focused on specific aspects of R&D to understand clearly, such as organization, leadership, process management, etc. It is quite difficult to overview the whole progress of R&D status. But to visualize the R&D status, we can manage better as MOT. We studied to focusing on the interaction among factors, which is affected to R&D management. We achieved to establish the unique mathematical physics model applying the modified Ising model, which is a physical transition model in previous studies, PICMET'14. In this study, we indicate the implementation of this model by using the open business case and the visualization the R&D status from the result of the simulation. We selected COP (Cyclic Olefin Polymer) material development and new business development case of Zeon Corporation. From the analysis of the visualization of the simulation result, we indicate the mathematical physics model is effective to understand the perspective R&D status.