Adaptive Reuse of Heritage Houses and Hotel Conative Loyalty: Digital Technology as a Moderator and Memorable Tourism and Hospitality Experience as a Mediator

Abstract

Several studies have shown that the adaptive reuse of heritage houses as accommodation hotels could preserve their value and attain many financial, social, environmental, and cultural benefits for both tourist destinations and hotel firms. The current study examines to what extent the adaptive reuse of heritage houses can improve conative loyalty to hotels through the mediating roles of memorable tourism and hospitality experiences. Perceptions of 308 customers who frequently occupy heritage hotels were explored and examined with structural equation modelling. The empirical results show that the adaptive reuse of heritage houses has a positive influence on memorable tourism and hospitality experiences. The memorable tourism and hospitality experience has significantly mediated the relationship between the adaptive reuse of heritage houses and hotel conative loyalty. Lastly, theoretical and practical implications are included concerning how to apply these findings to the tourism and hospitality industry.

Urban buildings sustainable adaptive reuse into tourism accommodation establishments: a SOAR analysis

“…This 'cultural hybridization' [93], is partly linked with symbolic interactionism [94] and actor-network theory [95,96] offering insights into the factors affecting visitors' perceptions of architecture in a tourist destination [32]. It is also associated with memory tourism and the hospitality experience concept [97,98], a consequence of travelers' raising educational level [99] and their growing interest in history, heritage, culture, and art [100]. This trend represents a response to the desire for authentic experiences and a departure from the global 'box hotel' concept, often characterized as 'McDonaldisation' [101,102] within the hotel sector.…”

Residents’ Environmentally Responsible Behavior and Tourists’ Sustainable Use of Cultural Heritage: Mediation of Destination Identification and Self-Congruity as a Moderator

“…Elevated self-congruence can potentially improve customers' perceptions of the brand [54] and foster a stronger emotional attachment to it [55]. Therefore, the self-congruity concept was operated as a moderating variable in several investigations on customer attitudes and behaviors in the tourism field [6,56,57]. In relating a customer's self-congruity to sustainability, the tourist compares his personality and values related to sustainability with the destination's personality and values related to sustainability; if compatible, the tourist's destination identification and sustainable behaviors and attitudes towards the destination are likely to be enhanced [56].…”

“…In recent years, there has been a noticeable surge in global interest towards sustainable tourism [1][2][3], driven by escalating concerns surrounding environmental preservation and the safeguarding of cultural heritage [4][5][6][7]. At the core of this discourse lies the conduct of residents and tourists within destination locales [6,8].…”

“…In recent years, there has been a noticeable surge in global interest towards sustainable tourism [1][2][3], driven by escalating concerns surrounding environmental preservation and the safeguarding of cultural heritage [4][5][6][7]. At the core of this discourse lies the conduct of residents and tourists within destination locales [6,8]. It is imperative to comprehend how residents engage in environmentally responsible behavior (ERB) and how tourists interact with cultural heritage sites in a sustainable manner to advance sustainable tourism practices.…”

Kontribusi Promosi dalam Mempengaruhi Minat Kunjung Ulang Wisatawan ke Destinasi Wisata Bukit Langkisau

“…Target dari promosi adalah untuk meningkatkan minat kunjung wisatawan domestik dan mancanegara. Promosi pariwisata dapat dilakukan dengan menggunakan media sosial, event, dan penyebaran informasi lain dengan cara menyebarkan Booklet ke berbagai fasilitas pariwisata seperti hotel, bandara, tour and travel, dan fasilitas lainnya [13][14] [15]. Kurang efektifnya promosi wisata mengakibatkan kurangnya pengetahuan wisatawan terhadap potensi yang dimiliki oleh Destinasi Wisata Bukit Langkisau sehingga berimbas kepada minimnya pengunjung.…”