Several studies have shown that the adaptive reuse of heritage houses as accommodation hotels could preserve their value and attain many financial, social, environmental, and cultural benefits for both tourist destinations and hotel firms. The current study examines to what extent the adaptive reuse of heritage houses can improve conative loyalty to hotels through the mediating roles of memorable tourism and hospitality experiences. Perceptions of 308 customers who frequently occupy heritage hotels were explored and examined with structural equation modelling. The empirical results show that the adaptive reuse of heritage houses has a positive influence on memorable tourism and hospitality experiences. The memorable tourism and hospitality experience has significantly mediated the relationship between the adaptive reuse of heritage houses and hotel conative loyalty. Lastly, theoretical and practical implications are included concerning how to apply these findings to the tourism and hospitality industry.
Tourism and hospitality in the age of the sharing economy follow a model based on a global concept with a local practice. The traditional tourist supply is based on the tourist attractions of a destination, expressed by the characteristics of the destination itself and a range of services related to accommodation, transport, and food. For the last five years, almost 500 sharing economy platforms, related to tourism services, have been developed; 50% of these are related to the transport sector, 39% leisure and 11% for accommodation (Peeters et al., 2015). The evolution of sharing economy technologies in the tourism and hospitality industry has facilitated the communication process between the tourists and service providers, which has led to the disappearing of the intermediates. This paper aims at studying the sharing economy in Egypt as destination for tourism and hospitality , discussing how the sharing economy affects travelers' destination choice, travel frequency, length of stay, and activity participation, and illustrating how to develop the peer 2 peer accommodation (P2PA) in Egypt as being one of the sharing economy tools in Tourism and Hospitality Industry globally. A pilot study was conducted during September 2019. The study found that applying the sharing economy in the Egyptian tourist destination still needs more development. On the other hand, the study assured that sharing economy has effects on travelers' destination choice, travel frequency, length of stay, and activity participation. More efforts should be exerted by the Egyptian tourism and hospitality managers to motivate the potential of the P2PA market.
Food provided to customers and good menus are important factor in competitiveness for the tourist destination. There is a critical contribution for food in growing tourists yield. The relevance between regional food and culture enables the promotion of cultural heritage by promoting food tourism. The objectives of this research were two-fold. The first objective was to assess the extent of tourists' approval of employing the Egyptian feast foods to the menus presented in Egyptian hotels. The second goal was to explore the effect of employing Egyptian feast foods to the menus presented in Egyptian hotels on the promotion of food tourism at the Egyptian tourist destination. The research adopted a quantitive approach and used a questionnaire that was distributed to a sample of foreigner and Egyptian tourists at Luxor city. The findings revealed that Egyptian tourist and hotel establishments do not do their best to promote food tourism. Furthermore, using social media to promote Egyptian feast foods in Egyptian hotel menus can be a good way to influence tourists' conviction to include heritage foods on food menus. Another important finding of the research showed that the more the customer visit experience, the more tourists tend to heritage foods and the more to promote food tourism in the Egyptian tourist destination.
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