Several studies have shown that the adaptive reuse of heritage houses as accommodation hotels could preserve their value and attain many financial, social, environmental, and cultural benefits for both tourist destinations and hotel firms. The current study examines to what extent the adaptive reuse of heritage houses can improve conative loyalty to hotels through the mediating roles of memorable tourism and hospitality experiences. Perceptions of 308 customers who frequently occupy heritage hotels were explored and examined with structural equation modelling. The empirical results show that the adaptive reuse of heritage houses has a positive influence on memorable tourism and hospitality experiences. The memorable tourism and hospitality experience has significantly mediated the relationship between the adaptive reuse of heritage houses and hotel conative loyalty. Lastly, theoretical and practical implications are included concerning how to apply these findings to the tourism and hospitality industry.

Tourism plays an important role in supporting national economy and creating new jobs. It contributes positively at raising the national income and improving the balance of payments. Egypt depends on the tourism sector to support its national economy. It also represents one of the main sources of hard currency and contributes significantly at solving the problem of unemployment. Notwithstanding, decision makers in Egypt tourism sector have no chance to access a unified data source that can supply information to meet their inquires and expectations. Also the difficulty in conducting analysis and in processing the current data to extract the required information is another challenge because it consumes a lot of time and effort. In this paper, we propose a data warehouse prototype based decision support system for the tourism sector in Egypt. This prototype integrates all the available data sources into a unified data warehouse where data can be viewed, retrieved, and analyzed quickly and efficiently. This system enables the decision makers to access the required information quickly and accurately to support them in making critical decisions at the suitable time.

Tourism and hospitality in the age of the sharing economy follow a model based on a global concept with a local practice. The traditional tourist supply is based on the tourist attractions of a destination, expressed by the characteristics of the destination itself and a range of services related to accommodation, transport, and food. For the last five years, almost 500 sharing economy platforms, related to tourism services, have been developed; 50% of these are related to the transport sector, 39% leisure and 11% for accommodation (Peeters et al., 2015). The evolution of sharing economy technologies in the tourism and hospitality industry has facilitated the communication process between the tourists and service providers, which has led to the disappearing of the intermediates. This paper aims at studying the sharing economy in Egypt as destination for tourism and hospitality , discussing how the sharing economy affects travelers' destination choice, travel frequency, length of stay, and activity participation, and illustrating how to develop the peer 2 peer accommodation (P2PA) in Egypt as being one of the sharing economy tools in Tourism and Hospitality Industry globally. A pilot study was conducted during September 2019. The study found that applying the sharing economy in the Egyptian tourist destination still needs more development. On the other hand, the study assured that sharing economy has effects on travelers' destination choice, travel frequency, length of stay, and activity participation. More efforts should be exerted by the Egyptian tourism and hospitality managers to motivate the potential of the P2PA market.

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