2017
DOI: 10.1108/meq-10-2014-0149
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Adding value to Brazilian companies through corporate social responsibility

Abstract: Purpose The purpose of this paper is to examine how corporate social responsibility (CSR) initiatives add value to Brazilian companies and how these companies perceive the impact of CSR initiatives on their customers, employees, and society. Design/methodology/approach A multiple case study was conducted on 17 Brazilian companies, from diverse industries, that started their CSR initiatives between 1984 and 2011. Findings It is possible to identify ten companies with CSR initiatives disconnected from busine… Show more

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Cited by 8 publications
(6 citation statements)
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References 38 publications
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“…Empirical studies could also be done on similar sustainable supply networks in the cosmetics industry or other productive sectors. Finally, the relevance of the four research lessons here presented should be tested empirically in the context of the circular economy in across a wider spectrum of emerging economies, such as Asian (Kumar Gupta et al , 2018; To and NF Tang, 2014) and Latin American countries (Batista et al , 2017).…”
Section: Discussionmentioning
confidence: 99%
“…Empirical studies could also be done on similar sustainable supply networks in the cosmetics industry or other productive sectors. Finally, the relevance of the four research lessons here presented should be tested empirically in the context of the circular economy in across a wider spectrum of emerging economies, such as Asian (Kumar Gupta et al , 2018; To and NF Tang, 2014) and Latin American countries (Batista et al , 2017).…”
Section: Discussionmentioning
confidence: 99%
“…Social responsibility is a potential driver of the performance of organizations and companies (Reverte et al, 2016). Furthermore, social responsibility describes the responsibility of organizations for their impact on society and what they must do to fulfill that responsibility (Batista et al, 2017). As mentioned earlier, accountability is an essential element in all societies and organizations, and if groups and organizations have no accountability for their actions, coordinated action will be difficult and organizations will not act effectively (Hall & Sanders, 2015).…”
Section: Discussionmentioning
confidence: 99%
“…Today, the significance of corporate social responsibility (Allen et al, 2017) and organizational accountability (Pearson and Sutherland, 2017) is ever-increasing. The value of social responsibility activities can enhance customer loyalty and the brand of organizations (Batista et al, 2017). In addition, social responsibility helps to minimize social problems in the communities where organizations operate and also adds value to the products and services provided (Ho, 2011).…”
Section: Introductionmentioning
confidence: 99%
“…The main results of incorporation of the CSR initiatives to the company have been explained as reduction of the taxes to be paid to the government, greater employee motivation, improvement of company brand image through media, attraction of new talents and added value and efficiency to the supply chain (Idowu and Towler, 2004). In this regard, employees, customers and suppliers as the main stakeholders of any organisation can participate within application of such programmes, meaning that they play a vital role within implementation of CSR approaches and also within incentives of the top managers towards making investments, spending time and effort towards becoming more sustainable (Batista et al , 2017).…”
Section: Literature Reviewmentioning
confidence: 99%