Purpose This study aims to develop a framework to identify the drivers underpinning food tourists' behavioral intentions (BIs). This framework centers on examining how local food consumption value (TLFCV), local food experiential value (TLFEV) and social media influencers (SMIs) impact upon tourists’ attitudes toward local food (ATLF) and food destination image (FDI). The impact of ATLF and FDI on tourists’ BIs is also examined. Design/methodology/approach PLS-SEM was used to test the hypothesized relationships using survey responses from 379 tourists visiting Rasht, Iran. Findings The results demonstrate that TLFCV, TLFEV and SMIs can be used to populate a theoretical framework for predicting and understanding the factors influencing tourists’ ATLF and FDI. Specifically, positive ATLF and FDI stimulated positive BIs (e.g., intending to recommend Iranian food to others and intending to revisit Iran in future for culinary tourism purposes). Practical implications The findings provide managers and practitioners within the culinary tourism industry with suggestions for how best to strategically market their offerings to increase inbound food tourism. Originality/value This study is one of the first to empirically evaluate the drivers of food tourists' BIs, presenting a newly developed model for deployment in future research. Originality is also established by simultaneously investigating TLFCV and TLFEV within the context of food tourism.
PurposeThe primary objective of the present study was to design and develop a model to identify the antecedents and consequences of user satisfaction with digital libraries.Design/methodology/approachThe theoretical framework of this study was based on information system success theory, technology acceptance model (TAM), media affinity theory, satisfaction-loyalty theory and engagement theory. In so doing, eight hypothesized relationships were formulated to develop the conceptual model. The study approach was quantitative. Using simple random sampling technique, a total of 409 Iranian students participated in the study and responded to the survey. Descriptive and inferential data analysis was also performed using SPSS and SmartPLS3 software.FindingsThe results showed that the generic usability of digital library and the quality of digital resources could be used as a functional theoretical framework to predict and understand the factors contributing to user satisfaction in the domain of digital library. Increasing user satisfaction with digital library may have implications including recommending the digital library to others, the digital library reusing as well as the digital library engaging and integrating with them. It should be noted that system quality, service quality, and information quality are important factors in the formation of perceived usefulness, perceived ease of use, and digital libraries' affinity.Originality/valueThis study is the first attempt to empirically evaluate the antecedents and consequences of the user satisfaction with digital library presenting a new model. The model presented in this study can be used in future research as well. Also, this study has eloquently expanded the theories of user satisfaction with digital libraries.
Purpose The growing popularity of e-commerce, in recent years, has led to an increase in sharing information in cyberspace. Personality traits are one of the most effective personal factors in sharing information on business websites. This study aims to investigate the relationship between personality traits and intention to share information on commercial websites. Design/methodology/approach In this survey study, structural equation modeling was used. The statistical population of this study consisted of 385 Iranian students. Two questionnaires, i.e. personality traits and intention to share information, were used to collect the required data. The validity of the research instruments was estimated by calculating the average variance extracted. Furthermore, the reliability was assessed and confirmed by Cronbach’s alpha coefficient and composite reliability. Data analysis was performed with AMOS and partial least squares statistical software. Findings The results indicated that the components of personality traits including authoritarianism, self-esteem, locus of control and adaptation had a significant positive effect on intention to share information. Originality/value In this study, the authors designed a model to examine the effect of personality traits on intention to share information on commercial websites.
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