“…Both traditional and more recent learning algorithms involve the processing of data that has been restructured and formatted (Faraj et al, 2018) within an objectivist (or representational) approach to knowledge that can be defined, measured, formalized/codified as words, signs and numbers, as well as stored and shared as data (Szulanski, 2000). This IT (information technology) view of the firm (Alavi and Tiwana, 2003;Selamat and Choudrie, 2004;Falconer, 2006), as argued by Holford and Hadaya (2017) as well as Sanzogni et al (2017), has often neglected an adequate understanding of what indeed constitutes the tacit dimension. More specifically, current approaches are flawed in two connected ways:…”