It is well known that molecular photochemistry can be affected significantly by both intermolecular and intramolecular interactions, and that hydrogen bonding (HB) can play an important role in this respect. The abundant experimental and theoretical investigations reported in the literature on the role of the intramolecular hydrogen bond (IHB) in controlling the dynamics of excited molecules mainly refer to the process of hydrogen or proton transfer to a heteroatom acceptor under irradiation (a few representative examples are reported in Refs [1] to [6]). When the interaction of H with the accepting group is only moderately strong, the effect can be limited to favour specific conformations, geometrical configurations and deactivation channels of the excited molecule.Early work on the effect of intramolecular interactions on the cis-trans (Z-E) photoreaction of compounds containing isomerizable double bonds showed how IHB of moderate strength can control the direction and the extent of the photoreaction [7-11], inhibiting photoisomerization and enhancing competing relaxation processes, or vice versa. Later, detailed studies were carried out on diarylethenes bearing aza-aromatic groups, such as pyridyl, quinolyl, pyrrolyl and indolyl groups [12][13][14][15][16][17].When rotation around single bonds is operative, different conformations may display a different behaviour. It is well known that flexible molecules containing double bonds, such as 1,2-diarylethenes, can be found in fluid solution as a mixture of different conformational geometries (conformers or rotamers) that exist in dynamic equilibrium in the ground state (S 0 ). The competition between conjugative and steric effects leads