“…The defaults differ in the effort level required to change the pre-set donation amount. While reasons to follow default decisions are diverse, the literature also indicates that effort is a prime factor preventing individuals to change preset choices (Brown et al, 2013;Altmann et al, 2014;Egebark and Ekstroem, 2016;Sintov and Schultz, 2017 These moral licensing hypotheses stand in contrast to literature describing moral consistency effects, i.e., higher pro-social behavior following anti-social behavior in an initial decision (e.g., Freedman and Fraser, 1966;Beaman et al, 1983;Cialdini et al, 1995;Burger, 1999;Knez and Camerer, 2000;Fitzsimons and Shiv, 2001;Cherry et al, 2003;Grimm and Mengel, 2012;Baca-Motes et al, 2013;Brandon et al, 2017). As discussed in the introduction, however, this literature identifies spillover effects from a first decision on a second decision where the first decision is conceptually different from the second.…”