The main goal of the study is to identify factors influencing the formation of video game content through GTP models, and based on these factors to formulate strategies for improving these processes. The object of the research is digital information systems for creating the context of video games. The scientific task of the study is the formation and selection of the most optimal strategy for adapting an information system under the influence of negative factors for video game developers. The research methodology includes the use of a combined approach, including hierarchy analysis, pairwise comparison of alternatives, expert analysis and the Delphi method. As a result of this combined analysis and innovative methods, we developed and selected the most optimal strategy for optimal use of GPT models in video games, which takes into account both technological opportunities and challenges. The study has limitations because the strategies were formed on the basis of a certain list of factors, which theoretically could lead to failure to take into account secondary factors and elements that may also influence the area being studied.