“…Several studies concluded that health, which is linked with the value security, is the strongest motive for purchasing organic food (Schifferstein and Oude Ophuis, 1998;Worner and Meier-Ploeger, 1999;von Alvensleben, 2001;Chinnici et al, 2002;Harper and Makatouni, 2002;Makatouni, 2002;Zanoli and Naspetti, 2003;Mintel, 2000;Millock et al, 2004;Chryssohoidis and Krystallis, 2005;Padel and Foster, 2005;Shepherd et al, 2005;Baltussen et al, 2006;Botonaki et al, 2006;Bonti-Ankomah and Yiridoe, 2006;Chen, 2009). Also other researchers have found a significant relation between consumer's health-related attitudes and their purchases of organic food: Torjusen et al (1999), Magnusson et al (2003), McEachern and Willock (2004), Organic Centre Wales (2004), Arbindra et al (2005), Durham and Andrade (2005), Lea and Worsley (2005), Midmore et al (2005), Gracia and de Magistris (2007) and Stobbelaar et al (2007).…”