Adopting Global Marketing Strategy: Factors That Will Contribute to Business Success of the Transitional Economies

Elimimian, Jonathan U.

doi:10.1300/j037v06n03_04

Cited by 2 publications

(2 citation statements)

References 12 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Cuba is now officially open to investment and trade from market economies in most sectors, and following Elimimian (1997) categorization, we could place Cuba as a transitional economy starting to develop, through a model of gradualism or “very constrained” capitalism (Shultz and Pecotich, 1997), where state corporations are permitted to reform themselves and therefore to function like private enterprises while concurrently encouraging more competition and a consumer culture. The nation has fairly normal trading relationships with nearly every nation in the world with the notable exception of the USA, representing a market of more than 11.5 million Cubans plus 1.8 million visitors per year.…”

Section: Background On the Cuban Economymentioning

confidence: 99%

Cuban retailing: from a centrally planned to a mixed dual system

Fernández

Bonache

2005

Intl J of Retail & Distrib Mgt

View full text Add to dashboard Cite

PurposeMany studies have analyzed the retail and distribution systems in transitional economies, either from a general perspective or by analyzing specific countries. However, only a few, if any, have analyzed the situation and changes taking place in the Cuban market. The purpose of this paper is to provide a current overview of Cuban wholesaling distribution and retailing for consumer products. It examines the challenges that are taking place in the wholesale and retail distribution system in the country and describes the sharp contrast between the state of retailing in Cuba before and after the collapse of the Soviet Union.Design/methodology/approachThe research is principally exploratory, based on fieldwork and in‐depth interviews carried out in Cuba during the first semester of 2003.FindingsThe analysis presents a fast‐paced evolution process in the Cuban distribution system. Cuban retail durable and non‐durable consumer goods market presents two different distribution structures: one in Cuban pesos, formed by the traditional socialist retail system, and a growing second structure formed by the new stores and wholesalers operating in US dollars. The dollar market encompasses many semi‐autonomous government‐owned and operated companies, vertically integrated, with store sales totaling over $1.4 billion in 2002.Originality/valueThe paper concludes by discussing the current and future opportunities for brand manufacturers and exporters, and the close relationship between Cuban retailing and tourism.

show abstract

Section: Background On the Cuban Economymentioning

confidence: 99%

Cuban retailing: from a centrally planned to a mixed dual system

Fernández

Bonache

2005

Intl J of Retail & Distrib Mgt

View full text Add to dashboard Cite

show abstract

“…Champy (1997) states that companies must value cultural and ethnic diversity, because it is a pragmatic necessity for any company that wants to sell globally. Elimimian (1997) concludes that global marketing organizations are culture-bound and therefore the consequences of cultural relativity are critical when making decisions for the global marketplace.…”

Section: Concept Of Global Marketingmentioning

confidence: 99%

Beyond global marketing and the globalization of marketing activities

Svensson

2002

Management Decision

View full text Add to dashboard Cite

The topic of this article is the term “global marketing” and the phenomenon of the “globalization” of marketing activities. Global marketing is a theoretical concept that in a managerial context is hardly applicable. Global marketing and the globalization of marketing activities have become a cliché among marketing scholars and marketing practitioners. Also introduced and discussed is the concept “glocal marketing” to fill the gap or vacuum between the theoretical concept of global marketing and the empirical phenomenon of the globalization of marketing activities applied both by marketing scholars and by marketing practitioners.

show abstract

Adopting Global Marketing Strategy: Factors That Will Contribute to Business Success of the Transitional Economies

Cited by 2 publications

References 12 publications

Cuban retailing: from a centrally planned to a mixed dual system

Cuban retailing: from a centrally planned to a mixed dual system

Beyond global marketing and the globalization of marketing activities

Contact Info

Product

Resources

About