“…Within the scope of the analysis, the keywords business ethics, pricing, supply chain management, digitalization, leadership, change management, human resources management, sales strategy, innovation management and controlling are searched for. These search terms were chosen, because they represent currently relevant key competencies in financial sales (Binckebanck & Götzen, 2017, p. 943;Dezhgahi, 2021, p. 105;Dukart, 2017;Karlshaus & Segger, 2017, p. 98;Krämer & Schmutz, 2020, p. 50;Lokuge & Subasinghage, 2020;Martin, Elg, Gremyr, & Wallo, 2021;Moodley & Govender, 2020;Pekruhl, Vogel, & Strohm, 2018;Rybakova, Vinogradova, & Sizikova, 2019;Slone, Dittmann, & Mentzer, 2014). During the evaluation, the study programmes are coded for the presence of the respective characteristics.…”