This paper deals with the importance of print products in SME corporate communications. To this end, the interest of customers of a German tour operator belonging to the SME in printed travel literature is analyzed. For this purpose, two independent samples with n=1,500 each are examined. An influence of the characteristics age, gender, place of residence can be proven. In each case, the influence is of medium strength. Logistic regression is then used to try to explain better the consumption of printed travel literature. In addition, the economic importance of a customer, which was determined during a customer segmentation, is included. It becomes clear that the place of residence with age and customer segment are of particular importance. This shows that print cannot be dispensed with in corporate communications in certain target groups. It also becomes clear that optimal coordination of corporate communications can be developed into a competitive advantage for SMEs. Namely, when a target group that differs from the overall population is reached more efficiently than by national or international competitors.

Regions apart from the national states have developed to new actors in the context of globalisation. This paper deals with the comparison of two chosen cross-border regions in the EU according to their support to increase the competitiveness of the companies and institutions located there. In the context of globalization, regions in Europe are more and more exposed to a competition about qualified work force, company settlements, employment and European funds. They have to focus also on global challenges like an aging population or climate change, they have to ask for regional solutions and collaborations and networking have become vital. Cross-border regions have developed to reduce barrier effects and foster new development potentials across Europe. The aim of the study is to analyse the effects of the implementation of cross-border regions in the EU on the competitiveness of local companies and institutions. It is based on a comparative case study of the European Region Donau-Moldau and the Euregio Meuse-Rhine. The analysis shows that the potential of such cross-border regions relies in the fact to join forces and competencies and that such cooperation addresses relevant topics to foster the competitiveness.

This paper summarizes the current basis for e-business development in the EU with the focus on the Czech Republic with comparison with the associated Ukraine. After description of managerial and accountancy aspects for the e-commerce way of selling goods and services and after summarizing the legislative framework there is an analyses for future Human Resources Management according to the needs of Industry 4.0 introduced. After this theoretical part there you can find the comparison of the particular tools for e-business support and training of employees in related services between the Czech Republic and the Ukraine. As conclusion there is a list of recommendation summarized with the focus on how to improve the situation of e-business in nowadays Ukraine.

Agro -tourism creates a basis for diversification of agricultural activities and for the rural development at all. In the Czech Republic there are about 500 farms oriented on agrotourism. The competitiveness of the agricultural sector in Europe is supported by the Common Agricultural Policy also in the programming period 2007 -2013. The activities for raising the global competitive advantages of European farmers are mainly based on the EAFRD Programme. In the Czech Republic the EAFRD implementation connected with the Rural Development Plan for the period 2007 -2013 contents also the Diversification of agricultural activities in its Axis III. The main aim of this axis is an emphasis on increasing economic growth, creating new job opportunities and sustainable economic development in rural areas. The diversification means here the improvement of used technologies (but not the raising of production), the start of finalizing food on farms, the offer of local goods, or the providing of services like agro -tourism.The article deals also with the question how will be this programme used in the South Bohemian Region. The analyses for this research work were carried out in the time period of May 2007 -September 2007 and they will show which activities will be preferred by the farmers, which amount of money will the farmers like to use from the programme in the budget period 2007 -2013, and which support would they like to get from the regional authorities like the Regional Agrarian Chamber with its advisors.

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