Cross-Border Regions as Supporting Structures for Raising Competitiveness in Europe

Abstract

Regions apart from the national states have developed to new actors in the context of globalisation. This paper deals with the comparison of two chosen cross-border regions in the EU according to their support to increase the competitiveness of the companies and institutions located there. In the context of globalization, regions in Europe are more and more exposed to a competition about qualified work force, company settlements, employment and European funds. They have to focus also on global challenges like an aging population or climate change, they have to ask for regional solutions and collaborations and networking have become vital. Cross-border regions have developed to reduce barrier effects and foster new development potentials across Europe. The aim of the study is to analyse the effects of the implementation of cross-border regions in the EU on the competitiveness of local companies and institutions. It is based on a comparative case study of the European Region Donau-Moldau and the Euregio Meuse-Rhine. The analysis shows that the potential of such cross-border regions relies in the fact to join forces and competencies and that such cooperation addresses relevant topics to foster the competitiveness.

Special Requirements for Corporate Communications in Geographically Defined Markets Using the Example of the Sale of Construction Financing in Rural Areas

“…The present research work also makes it clear that the importance of different communication channels in the process of forming opinions varies from region to region. This confirms the tendency to meet the growing global challenges with their own regional strategies (Škodová Parmová, Líšková & Kain, 2018).…”

“…In order for the results to serve the management of small and medium-sized enterprises later as a basis for decision-making, a precise description is necessary. It must be possible to clearly identify the type of region to which the findings apply by means of comprehensible factors (Foran & Lebel, 2012;Škodová Parmová, Líšková & Kain, 2018). Due to limited resources, it is not possible to interview all residents.…”

“…A development that can also be observed in other sectors. (Škodová Parmová, Líšková & Kain, 2018) The reason for this is the economic and social environment in which companies operate today. This is increasingly characterised by complexity, dynamism (Škodová Parmová, Líšková, Sdrolias & Kain, 2017) and finally competition.…”

“…Small and medium-sized enterprises in particular run the risk of being forced out of the market by large companies. (North, 2007) They face the challenge of optimising their processes and increasing their own competitiveness (Eßer, Messner & Meyer-Stamer, 1990;(Škodová Parmová, Líšková & Kain, 2018).…”

Significance of Digital Communication Channels for Tourism Providers in Holiday Regions

“…According to Johann, a communicated message can also be regarded as a business asset to which a monetary value can be attributed (Johann, 2020, 98 ff.). Thus, the idea identified by Škodová Parmová et al of countering global competition with regional strategies could also be transferred to the discipline of marketing communication (Škodová Parmová, Líšková, & Kain, 2018). Besides, Enz notes that different marketing channels are available in different regions.…”