2019
DOI: 10.31410/balkans.jetss.2019.2.2.185-193
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Special Requirements for Corporate Communications in Geographically Defined Markets Using the Example of the Sale of Construction Financing in Rural Areas

Abstract: Private mortgage lending business is an important business segment for retail banks. There are two main reasons for this. Firstly, the comparatively low risk. On the one hand, because many years of experience in this segment enable optimal risk management. On the other hand, the financed properties also provide optimum security. Due to the small size of this business segment, private construction financing was unattractive for major banks for a long time. On the other hand, this division was a core business fo… Show more

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Cited by 3 publications
(1 citation statement)
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“…It is therefore of particular importance to provide the management of small and medium-sized enterprises with an empirically verified basis for decision-making, as in SMEs, decisions are often not made rationally. Moreover, the business management expertise of managers who have come into function, not infrequently for family reasons, is not commensurate with their position (Enz, 2019). Nevertheless, there is a consensus that SMEs are the basis of a stable and successful market economy (Bondareva & Zatrochová, 2014;Dobošová, Hupková, Beňuš, Mihálová, & Synetska, 2020).…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…It is therefore of particular importance to provide the management of small and medium-sized enterprises with an empirically verified basis for decision-making, as in SMEs, decisions are often not made rationally. Moreover, the business management expertise of managers who have come into function, not infrequently for family reasons, is not commensurate with their position (Enz, 2019). Nevertheless, there is a consensus that SMEs are the basis of a stable and successful market economy (Bondareva & Zatrochová, 2014;Dobošová, Hupková, Beňuš, Mihálová, & Synetska, 2020).…”
Section: Theoretical Backgroundmentioning
confidence: 99%