“…MSMEs play a critical role in the economy, but they commonly survive for a shorter period than large businesses (Wee and Chua, 2013): "smaller firms have a limited understanding about which new knowledge is most relevant to their context" (Corredoira and McDermott, 2020, p. 920), and they remain comparatively under-researched (Gherhes et al, 2016). "RECIPE" was an acronym for grappling with key SME characteristics, namely resource constraints, environmental vulnerability, concentrated control, informality, proximity of relations and employee experience (Harney et al, 2022) experiencing many impediments, including a lack of skills, technology and capital, which creates poor competitiveness (Maksum et al, 2020). HRM is one of the strategies that can be employed to help MSMEs benefit from the competitive advantage leading to increased turnover and customer satisfaction (U-on et al, 2021), the survival and growth (Amarakoon and Colley, 2022), firm performance (Arthur et al, 2016;Kitchot et al, 2020;Sardi et al, 2021;Syed and Jamal, 2012;Viitala et al, 2022) and SME business sustainability (Asriati et al, 2022;Darcy et al, 2014;Tsvetkova et al, 2020).…”