“…The House of Quality is a powerful tool for establishing specific target values for engineering characteristics and analysing competitive opportunities, regardless of the product type. It has found application in the design of various products, such as automotive batteries [14], a car dashboard [15], universal parts of pick-and-place machines [16], tyres [17], copper wires [18], school furniture [19], a coffee machine [20], a smartphone [21], an automatic filling machine [22], and even in defining new characteristics of confectionery products [23]. On the basis of the published case studies, it can be safely concluded that the use of this important tool has allowed researchers, engineers, and designers to identify the most critical features of the product, thus ensuring a higher level of customer satisfaction.…”