Adventures in paradox

Exploring motivations for adventure recreation events: a New Zealand study

“…The possibility exists that there is a connection between being 'a bit nuts' in socially approved ways (such as participating in adventure events) and disregarding event rules. Breaching the norm is consistent with the concept of adventure (Lynch & Moore, 2004) but can produce problems when practised in events settings. In light of the significant exposure that adventure recreation event managers have to legal litigation should accidents occur (Lynch & Jonson, 2007), closer investigation of this connection is warranted.…”

“…Counter arguments take the view that consumers are not passive but active agents in creative use of commodities for personal purposes. Aligned with this latter view, adventure is proposed as a vehicle of personal agency (Lynch & Moore, 2004). In this view, it is immaterial whether the activity is mediated, contrived or externally controlled; what matters is how the individuals at leisure utilise the features of their physical, social, economic and cultural environments to engage with risk to produce autonomy and enjoyment -and therefore leisure -for themselves.…”

Adventure cultures: an international comparison

“…Lynch and Moore (2004) drew on Michael Nerlich's (1987) thesis that a medieval, feudal, European ideology of adventure was usurped in the early modern period by those with interests in creating nation-states and empires through exploration, resource capture and inter-national trade. The ideology of adventure that emerged with nationstates thus drove modern capitalism and still lies at its heart (Nerlich, 1987).…”

“…Nerlich's (1987) analysis had utilised Marx's innovative notion that the material conditions within which people live give rise to the ideas that have meaning in culture (Milner, 1991). Based on Nerlich's (1987) analysis, Lynch and Moore (2004) proposed three different, yet overlapping, ways in which the idea of 'adventure' may have meaning in contemporary ways of life. First, adventure can be understood as central to modern capitalist culture wherever it occurs.…”

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This file was dowloaded from the institutional repository Brage NIH -brage.bibsys.no/nih Lynch, P., Moore, K., Minchington, L. (2012

AbstractIn previous work Lynch and Moore (2004) theorised that the current popularity of adventure in recreation and education contexts is deeply paradoxical at social, economic and technological levels. Extending this thesis, we investigated the extent to which 'adventure culture' can be considered quantitatively and qualitatively specific to particular national cultures.

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