Advertisement from the Minister of Heath Regarding Multimodal Analysis in COVID-19

Abstract

This study talks about how to use multimodal analysis in a covid-19 advertisement. This study is trying to figure out what the covid-19 ad looks like and how it makes you think. It also wants to look at the linguistic and visual aspects of the messages. This is how the research was done: It used a qualitative method, which meant that the data were taken from YouTube and then turned into five images. This study uses Halliday's theory to figure out how Cheong talks and uses visual elements (GSP). In the covid-19 ad, there are visible and linguistic elements that show the process of GSP. As you can see, there are five leads, one display, five primary announcements, five secondary announcements, one call and visit, and one tag for each. Material Process 11, Actors 6, Circumstances 3, Location 1, and Goals 10 are all parts of the linguistic ideation function.

Unveiling Ecological Narratives: A Multimodal Analysis of Top Pakistani Pharmaceutical Companies' Web Pages

“…According to Orr (1991), 'our sciences, social sciences, and humanities alike have been committed to extending and celebrating the human domination of nature for the past five hundred years.' Scholars engage in critical examinations of diverse cases and themes, including international negotiations surrounding the ozone layer (Litfin, 1994), policies addressing acid rain (Hajer, 1995), and the rhetorical and linguistic dimensions inherent in environmental concepts (Dryzek, 2005;Myerson & Rydin, 2014). Numerous researchers investigate how corporations utilize communication strategies for 'greenwashing,' a term generally denoting deceptive advertising or partial disclosure of environmental information (Pratama, 2021).…”