This study talks about how to use multimodal analysis in a covid-19 advertisement. This study is trying to figure out what the covid-19 ad looks like and how it makes you think. It also wants to look at the linguistic and visual aspects of the messages. This is how the research was done: It used a qualitative method, which meant that the data were taken from YouTube and then turned into five images. This study uses Halliday's theory to figure out how Cheong talks and uses visual elements (GSP). In the covid-19 ad, there are visible and linguistic elements that show the process of GSP. As you can see, there are five leads, one display, five primary announcements, five secondary announcements, one call and visit, and one tag for each. Material Process 11, Actors 6, Circumstances 3, Location 1, and Goals 10 are all parts of the linguistic ideation function.

<p>Organizing ideas and opinions into sentences and paragraphs through editorials within news articles must be paid careful attention. To achieve that, each and every paragraph needs to be cohesive and meaningfully linked to each other. Hence, this study attempts to analyze and investigate the English cohesive devices and their realization within three The Jakarta Post news editorials entitled Respecting Boundaries, Freedom of Religion at Risk, and Honesty the Best Policy in constructing cohesive sentences so as to convey argumentative and persuasive opinions to readers. Krippendorff’s (2018) content analysis was applied as an analytical method to elucidate the cohesive devices and describe their discursive realization within the news editorials. Moreover, Halliday &amp; Hasan’s (1976) framework of cohesion was also applied as an analytical tool to elucidate the cohesive devices in the selected editorials. Based on the findings, it was figured out that there are only three types of cohesive devices found from the three news editorials; reference (71%), conjunction (15%), and lexical cohesion (14%). The discursive realization of the cohesive devices has revealed that the writers of the three selected news editorials adequately utilized almost all of the cohesive devices in order to constitute cohesive textures that lead to persuasive and comprehensive opinions and points of view.</p>