Advertising, Literature and Print Culture in Ireland, 1891–1922

Strachan, John; Nally, Claire

doi:10.1057/9781137271242

Cited by 18 publications

(10 citation statements)

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“…Specifically in relation to Celtic languages, Campbell, Bennett, and Stephens (2009) investigated the role of Irish in the construction of brand identity. From an Irish perspective once more, Strachan and Nally (2012) explored the cultural meanings of advertising in the Irish Revival period. It can be seen that in the limited literature which addresses Celtic language branding, most of it is relates to the Republic of Ireland.…”

Section: Positional Marketing As Innovationmentioning

confidence: 99%

The semiotics of breast cancer: Signs, symptoms, and sales

Tredinnick‐Rowe

2019

Semiotica

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This paper analyses the immunological response of breast cancer patients through the lens of medical semiotics. From this perspective both psychological and physiological symptoms are treated as a set of transitive signs. The symptomatic journey of breast cancer patients was documented through an ethnographic engagement with a breast cancer charity. This journey consists of diagnosis, treatment and remission, where both the physical and psychological trauma maybe irreversible. Equally the genetic disposition of each patient and the variability of the treatment give rise to a plethora of possible immunological responses. The case study organization provided both therapeutic treatment but also sold oncology products to its patients, matching the products’ composition to the specific immunological responses caused by breast cancer treatment, e.g., brittle skins or hair loss, etc. This paper explores how the varied and transient nature of immunological semiosis is identified and commoditized into an economic process. This challenging social context is of interest from a semiotic stand point because it offers a singular paradigm to explain the evolution of signs and symptoms into sales.

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Section: Positional Marketing As Innovationmentioning

confidence: 99%

The semiotics of breast cancer: Signs, symptoms, and sales

Tredinnick‐Rowe

2019

Semiotica

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“…Impelled by expanding competitive interdependencies advertising came to be perceived as an essential practice through which many of the new commercial classes could sustain or enhance their economic and social position – including the providers of advertising and the functions connected with this. Indicative of this was the increasing number of advertising agencies emerging (Nevett, 1982: 100; Strachan and Nally, 2012: 23).…”

Section: Social Class Competitive Pressures and The Advocates For Admentioning

confidence: 99%

“…Our empirical case is Arthur Guinness & Sons Ltd, 1 the Irish company famous for the production of Guinness stout. In 1853 the Pharmaceutical Journal noted ‘“[Guinness] will not condescend to puff [promote] their stout’” (cited in Strachan and Nally, 2012: 3). Significantly, this policy largely endured through to the late 1920s when it changed with the initiation of direct advertising campaigns and the formation of an advertising department.…”

Section: Introductionmentioning

confidence: 99%

“…For Cronin, much of this unwillingness to advertise was on the grounds of perceived uncertainly around ‘the persuasive potential’ of advertising (2004: 24). Others noted the pernicious image of advertising throughout the 1800s following the often unscrupulous advertising activities and promises of some medical practitioners in both Ireland and Britain (Nevett, 1982; Reinarz, 2007; Strachan and Nally, 2012). This perhaps contributed to the reluctance of some to engage in the practice 2 or alternatively to adopt a more discreet approach (Church, 2000).…”

Section: Introductionmentioning

confidence: 99%

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Social class tensions, habitus and the advertising of Guinness

Connolly

Dolan²

2016

The Sociological Review

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Drawing from an Eliasian perspective we examine how an 'advertising subjectivity' became more firmly embedded within the bourgeois habitus. We explain how and why advertising slowly developed and expanded within a commercial organization despite initial opposition, ambivalence and even hostility from some of its bourgeois senior management towards the practice -the very social class sometimes identified with advertising's origins and advance. Our empirical case is based on Arthur Guinness & Sons Ltd, the Irish company which came to be renowned for the alcohol beverage which carried its name -Guinness stout. We explain how the development of advertising was impelled by a series of processes that increasingly interlocked; a widening and intensification of competitive commercial interdependencies; a shift in the power balance between the bourgeoisie and aristocracy in favour of the former in Britain; and by a changing consumer habitus in several different nation-states. Central though, as we illustrate, was a process involving the changing power relation between various social classes in Britain -principally the increasing power chances of the bourgeoisie in relation to the aristocracy -a process that had advanced considerably by the turn of the twentieth century.

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“…Depending on class, income and location, as standards of living improved they were accompanied by increased consumer purchasing. Items considered luxurious became more widely available and purchased by middle and lower income groups, consumer expectations rose and women's expectations became separated out and identified by manufacturers, advertisers and newspaper owners and editors as important to commercial life, as was the case in Britain and the USA (O'Dowd, 2010;Rains, 2010;Strachan and Nally, 2012). This study is sited in this relatively neglected theme of Irish consumer culture.…”

Section: Introductionmentioning

confidence: 99%

American influences on Irish advertising and consumerism 1900-1960: fashioning Irishwomen

Whelan

2014

Journal of Historical Research in Marketing

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Purpose – The aim of this article is to explore how, and to what extent, American advertising and its consumerist messages infiltrated Irish society in the period 1922-1960. Design/methodology/approach – The article is based on an analysis of primary and secondary sources. Findings – The article argues that American advertising practices and messages influenced the advertising industry in Ireland. It also contributed to the technical, style and content of Irish advertising and informed the Irish woman's view of American consumerism. Finally, it suggests that Irish society was more open to external influences, which challenges the narrative of Ireland as a closed society before 1960. Originality/value – The article is based on extensive original research and opens up a number of new areas of research relating to the history of consumerism and advertising in Ireland.

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Advertising, Literature and Print Culture in Ireland, 1891–1922

Cited by 18 publications

References 0 publications

The semiotics of breast cancer: Signs, symptoms, and sales

The semiotics of breast cancer: Signs, symptoms, and sales

Social class tensions, habitus and the advertising of Guinness

American influences on Irish advertising and consumerism 1900-1960: fashioning Irishwomen

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