2013
DOI: 10.1331/japha.2013.11097
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Advocating zoster vaccination in a community pharmacy through use of personal selling

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Cited by 41 publications
(20 citation statements)
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“…Trust and advice of physicians has been reported as a major factor that influence vaccination decisions among ethnic minority patients [25]. Trusted pharmacists can use personal one-on-one encounters to educate patrons about vaccination services [26]. Future studies should assess how these types of educational interventions during MTM and disease state management programs impact demand for immunization services.…”
Section: Discussionmentioning
confidence: 99%
“…Trust and advice of physicians has been reported as a major factor that influence vaccination decisions among ethnic minority patients [25]. Trusted pharmacists can use personal one-on-one encounters to educate patrons about vaccination services [26]. Future studies should assess how these types of educational interventions during MTM and disease state management programs impact demand for immunization services.…”
Section: Discussionmentioning
confidence: 99%
“…69 Active or personalized methods (e.g., direct communication with customers, personalized letters, and educational interventions) were shown to be more effective at increasing immunization rates than passive or general methods. 45,66,70,71 Other methods of advertising, such as flyers and automated voice messages, were shown to increase vaccination rates to varying degrees. 66,[68][69][70]72,73 Several studies examined the cost-effectiveness of PBIS.…”
Section: Acceptabilitymentioning
confidence: 99%
“…45,66,70,71 Other methods of advertising, such as flyers and automated voice messages, were shown to increase vaccination rates to varying degrees. 66,[68][69][70]72,73 Several studies examined the cost-effectiveness of PBIS. A recent study of 2 major health insurance claims databases revealed that, on average, the total cost of influenza and pneumococcal vaccination were lower in pharmacies than in physician offices for both patients and insurers; however, the zoster vaccine had a lower cost in physicians' offices.…”
Section: Acceptabilitymentioning
confidence: 99%
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“…14 For example, pharmacist-extender involvement in a community-based vaccination program in collaboration with pharmacist personal selling strategies increased herpes zoster vaccination rates. 15…”
mentioning
confidence: 99%