Aesthetic and functional bra attributes as emotional triggers

Greggianin, Mônica; Tonetto, Leandro Miletto; Brust‐Renck, Priscila G.

doi:10.1186/s40691-018-0150-4

Cited by 12 publications

(12 citation statements)

References 13 publications

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“…Women aged 25-35 tend to develop a sense of comfort with their bodily appearance. This group of women hence seeks comfort and functional parameters from their lingerie (Greggianin et al, 2018).…”

Section: Background and Research Objectivesmentioning

confidence: 99%

The Role of Brand Experience in Formulating Brand Loyalty for Lingerie Buying Consumers of India

Singh¹

2023

CMUJASR

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In contrast to external apparel, experiential aspects of lingerie, have received scant attention despite it being a product of high involvement by consumers with significant symbolic importance for women. This article investigates how brand experience influences Indian consumers of lingerie in their purchasing decisions, and whether this experience results in increased brand loyalty. This study employs the usage of a non-probability, quota sampling technique and is based on a questionnaire administered to 1,392 Indian women aged 18-44 and educated to at least the 12th grade. It calculates consumers’ consolidated brand experience score, based on sensory, affective, intellectual and behavioral dimensions. Data has been analyzed using Chi square tests to establish that brand experience indeed leads to brand loyalty for women consumers. This research can help lingerie brand manufacturers, retailers and marketers improve their consumers’ brand experience to influences consumer purchase motivation and brand loyalty. Keywords: Brand experience, Fashion marketing, Brand loyalty, Experiential marketing, Consumer behavior.

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Section: Background and Research Objectivesmentioning

confidence: 99%

The Role of Brand Experience in Formulating Brand Loyalty for Lingerie Buying Consumers of India

Singh¹

2023

CMUJASR

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“…Breast point and feature point are not xed bone points, so they are not suitable human factor measurement base points and do not conform to the basic principles of measurement [13]. In addition, it is easy to displace the breast point due to its own action or the compression of the measuring tool makes the breast deform or change the curvature, resulting in measurement errors and affecting the accuracy of chest measurement [14][15][16][17].…”

Section: Introductionmentioning

confidence: 99%

Verification of Xiphoid Point as a New Measuring Point for Chest Shape Measurement

Zhao

Luh

Sun

et al. 2022

Computational Intelligence and Neuroscience

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The measurement point of chest shape based on non-rigorous ergonomics is the key problem affecting the accuracy of measurement results. Xiphoid point, as a representative human skeleton point, can provide a theoretical basis for the development of new chest shape measurement methods and technology. In order to verify the stability of xiphoid point, 30 subjects were selected to measure the chest shape based on upper limb movement in the transverse plane of human body. The displacement of mastoid and xiphoid points in the sagittal plane, coronal plane, and axial plane was compared, and the factors influencing the displacement of mastoid and xiphoid points were analyzed. The results showed that the displacement of the mammary point was the largest in the coronal plane during the upper limb movement. The displacement of xiphoid point is far less than that of mastoid point. The displacement of the breast point is closely related to the chest circumference when the upper limb is in the horizontal adduction. There was a positive correlation between the displacement of xiphoid point and the amplitude of upper limb movement. Compared with mammary point, xiphoid point is a fixed and stable measurement point of chest shape.

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“…In previous reviews, these authors emphasize that such characteristics lead consumers to achieve their personal goals through functional, aesthetic, symbolic, semantic, formal, appearance, and status products, among many others. The design of the product aims to conceive and develop products that meet the needs and preferences of the consumer whether by better usability or functionality (Li and Gunal, 2012 ; Greggianin et al, 2018 ). They create not only a product more pleasant and accessible to use and consume but also products that accommodate for style and aesthetic beauty, hedonic pleasure, sympathy, and other interests (González-Sánchez and Gil-Iranzo, 2013 ).…”

Section: Introductionmentioning

confidence: 99%

A Systematic Literature Review of Consumers' Cognitive-Affective Needs in Product Design From 1999 to 2019

Tavares

Canciglieri

Guimarães

et al. 2021

Front. Neuroergonomics

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Understanding consumer cognitive and affective needs is a complex and tricky challenge for consumer studies. Creating and defining product attributes that meet the consumers' personal wishes and needs in different contexts is a challenge that demands new perspectives because there are mismatches between the objective of companies and the consumer's objective, which indicates the need for products to become increasingly consumer-oriented. Product design approaches aim to bring the product and consumer closer together. The objective of this study is to investigate the application of the cognitive and affective needs of the consumer in product design through a systematic review of the literature of publications carried out in the last 20 years. This article selects research carried out in the specific area of cognitive and affective product design and defines the state of the art of the main areas, challenges, and trends. The conclusion that was reached is that cognitive approaches have been updated, are more associated with technology, and so are focused and oriented toward the ease and friendliness of the product. In contrast, affective approaches are older and focus on the quality of life, satisfaction, pleasure, and friendliness of the product. This review indicates that the emotional focus of change for cognitive complexity is due to an understanding of the affective and emotional subjectivity of the consumers and how they can translate these requirements into product attributes. These approaches seem to lose their strength or preference in the areas of design and engineering for more rational and logical cognitive applications, and therefore are more statistically verifiable. Advances in neuroscience are focused on applications in marketing and consumer psychology and some cognitive and affective product designs.

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Aesthetic and functional bra attributes as emotional triggers

Cited by 12 publications

References 13 publications

The Role of Brand Experience in Formulating Brand Loyalty for Lingerie Buying Consumers of India

The Role of Brand Experience in Formulating Brand Loyalty for Lingerie Buying Consumers of India

Verification of Xiphoid Point as a New Measuring Point for Chest Shape Measurement

A Systematic Literature Review of Consumers' Cognitive-Affective Needs in Product Design From 1999 to 2019

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