“…In addition, viewing organizations through the lens of aesthetics helps organizations to find non-conventional approaches to the problems that cannot be comprehensively and objectively stated in uncertain environments (Gibb, 2004), deviate from existing practice or knowledge, create more flexibility for behavior and more spontaneous decision making (Chelariu et al, 2002). However, it should be noted that organizational aesthetics scholars take different approaches to adapt aesthetics to organizational research, and examine the subject from different perspectives and within different contexts such as beauty of efficiency (White 1996;Guillen, 1997;Harding, 2008), organizational culture (Nissley, Taylor, & Butler, 2002), physical design of workplace (Cairns, 2002), leadership (Merritt & DeGraff 1996;Palus & Horth, 2005;Ladkin, 2008), and sense perception (Strati, 2002;Taylor & Ladkin, 2009;Hansen et al, 2007;Gagliardi, 1996). Many of these studies adapt organizational symbolism www.ccsenet.org/ibr International Business Research Vol.…”