2014
DOI: 10.1080/10304312.2014.968525
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Affordances and negotiations of the digital reputation society: a case study of RateMyProfessors.com

Abstract: This study analyses the popular teaching evaluation site RateMyProfessors.com as a social, technological and cultural form of the digital reputation society. The site's socioeconomic context shows the process of media integration and commodification, while its technological aspect reveals the salience of certain pedagogic features, such as easiness, clarity, standard and entertainment. In comparison, the site's reviewer postings show how rating subjects may negotiate its socioeconomic and technological feature… Show more

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Cited by 3 publications
(5 citation statements)
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“…University SET functions to provide formative feedback about teaching to professors and university administrators (Benton & Cashin, 2014). Ratings for hotness and difficulty, however, suggest a very different purpose for RMP-one that places a premium on easy grades rather than learning (Yoon, 2015). That the demographic patterns related to university SET did not extend to attitudes toward RMP in this sample suggests that those who evaluate professors on RMP do not reflect those professors' overall population of students.…”
Section: Rmp Use Belief and Participant Demographicsmentioning
confidence: 78%
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“…University SET functions to provide formative feedback about teaching to professors and university administrators (Benton & Cashin, 2014). Ratings for hotness and difficulty, however, suggest a very different purpose for RMP-one that places a premium on easy grades rather than learning (Yoon, 2015). That the demographic patterns related to university SET did not extend to attitudes toward RMP in this sample suggests that those who evaluate professors on RMP do not reflect those professors' overall population of students.…”
Section: Rmp Use Belief and Participant Demographicsmentioning
confidence: 78%
“…Research findings regarding RMP's former easiness, helpfulness, clarity, and hotness scores also advance reasons for concern regarding its validity. Easy professors, for example, receive higher quality scores (Rizvi, 2015;Rosen 2018) and are more likely to have their classes recommended to others (Yoon, 2015). Moreover, "hot" professors receive higher clarity, helpfulness, and overall quality scores than their "not hot" peers (Felton et al, 2004;Riniolo et al, 2006;Rosen, 2018;Theyson, 2015).…”
Section: Rmp's Validitymentioning
confidence: 99%
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“…It is promised that my digital utterance will be amplified -"the world" will come to "know" what this particular insitution is like. This could be described as a universe of reputation, as an extension to previous work on the "digital 'reputation' economy" (Hearn, 2010) and the "digital reputation society" (Yoon, 2015). The evaluator becomes, in the production of an evaluation, a "'prosumer' of data related to the reputation of others", to be consumed by others (Yoon, 2015, p. 109).…”
Section: Digital Voice: a Conceptmentioning
confidence: 97%
“…As Delloracas argues, reputation mechanisms enable websites and online platforms to build trust between peers within online networks (e.g., buyers and sellers on eBay), by facilitating transactions through feedback mechanisms such as ratings (Delloracas, 2006). Yoon (2015) develops this idea more broadly, arguing that reputation systems operate as a social, technological and cultural form of the digital reputation society, whereby web users become co-producers of spaces in which reputation plays an important role in ranking and rating schemes on the web. For Scott and Orlikowski, these kinds of web-based evaluation schemes constitute a socio-technical form of knowledge production (2012), meaning that users and the technical website infrastructure interact to generate knowledge about the options on offer, which both presupposes and produces reputation.…”
Section: Choice and Web Technologiesmentioning
confidence: 99%