Age effects on colour emotion, preference, and harmony

Abstract

Two psychophysical experiments were carried out to investigate whether or not colour emotion responses would change with the advance of the viewer's age. Two forms of stimuli were used: 30 single colours (for Experiment 1) and 190 colour pairs (for Experiment 2). Four word pairs, warm/cool, heavy/light, active/passive, and like/dislike, were used to assess colour emotion and preference in Experiment 1. In Experiment 2, harmonious/disharmonious was also used in addition to the four scales for Experiment 1. A total of 72 Taiwanese observers participated, including 40 (20 young and 20 older) for Experiment 1 and 32 (16 young and 16 older) for Experiment 2. The experimental results show that for single colours, all colour samples were rated as less active, less liked, and cooler for older observers than for young observers. For colour combinations, light colour pairs were rated as less active and cooler for older observers than for young observers; achromatic colour pairs and those consisting of colours in similar chroma were rated as cooler, less liked and less harmonious for older observers than for young observers. The findings may challenge a number of existing theories, including the adaptation mechanism for retaining consistent perception of colour appearance across the lifespan, the modeling of colour emotion based on relative colour appearance values, and the additive approach to prediction of colour‐combination emotion. © 2011 Wiley Periodicals, Inc. Col Res Appl, 2011

Evaluation of Color Preference for Emotion Regulation

“…Contrary to chroma and lightness, the hue of a color does not affect the emotional state [5]. Another work [8] points out that the older observers show strong preference to colors with higher chroma, and the younger prefer achromatic colors. A study on color-emotion associations reveals that the principal hues comprise the highest number of positive emotions, and are followed by the intermediate hues and achromatic colors [9].…”

“…The use of emotionally charged words allows studying changes in feelings and moods in and indirect manner [11]. For example, semantic scales "warm/cool", "heavy/light", "active/passive", and "like/dislike" are used to evaluate color emotion for a two-color model [8]. Also, twelve emotion variables represented with word pairs have been studied [8].…”

A study on the application of an artificial neural algorithm in the color matching of Taiwanese cultural and creative commodities

“…Krippendorff 16 used a program to ask about the semantic perception of dichromatic matching and then analyzed the semantic degree of various color matching via statistical calculation. Ou et al 17 used Kansei Engineering and a questionnaire system to link color feeling with adjectives (vocabulary). Tokumaru et al 18 applied a fuzzy algorithm to identify color matching with color harmony according to color harmony theory.…”

Computer Simulation for Gradual Yellowing of Aged Lens and Its Application for Test Devices

“…BY is before the yellow filter and AY is after the yellow filter. environment and quality of life are defined operationally by their color discrimination ability [16][17][18][19].…”