Agenciados Pelo Desejo: O Consumo Produtivo Dos Potterheads

Abstract

ABSTRACT

From Play to Political Action: Prosumerism on Fanvideo Meme Production

“…On the other hand, they usually reverberate the media products through reinterpretations, new meanings, and even new materials, becoming natural content producers (Hills, 2002). Since fans are productive consumers, we follow Souza- Leão and Costa (2018) in the understanding that they can be considered prosumers.…”

“…This process takes place through a participatory culture (Souza- Leão & Costa, 2018), which refers to the collective production and sharing of knowledge, opinions, feelings, and experiences that can result in interactivity and sociability practices (Guschwan, 2012;Jenkins, 2006). According to Jenkins (2006), it was the convergence of media and the appropriation of technologies that originated the participatory culture.…”

“…Thus, fans are characterized by active consumption, which encompasses sharing of impressions and ideas, in a network of connected individuals who share common interests, marked by affection and involvement with the products they consume (Jenkins, 2006;Kozinets, 2001). Since fans collaboratively participate in the production of their own consumer experiences, Souza- Leão and Costa (2018) characterize them as prosumers. The notion of prosumption comes from the conception that consumption is inseparable from production (Ritzer, 2014), which has gained new relevance in a context of technological development and the emergence of Web 2.0 (Ritzer & Jurgenson, 2010).…”

“…Specifically, the creation of memes by productive consumers has gained prominence in researches of fan culture (e.g., Papailias, 2018;Shifman, 2012;Wu & Ardley, 2007). In addition, understanding fan action as prosumption (Souza- Leão & Costa, 2018) results in a comprehension of their role under a market productivity logic (Chen, 2011;Collins, 2010). This set of possibilities indicates a potential for interdisciplinary theoretical contribution to the research field, as well as practical implications, based on the singular phenomenon investigated.…”

Construindo identidades: uma análise do consumo de sujeitos que se reconhecem geeks sob o aspecto da regionalidade

“…Além disso, é possível observar que os sujeitos não necessariamente fazem parte apenas de um fandom, o que demonstra que os geeks se relacionam em profundidade com diversos elementos culturais, ampliando a gama de produtos consumidos por eles. A participação de um fandom garante a manutenção da identidade a partir do consumo contínuo e criação e compartilhamento de valores com outros sujeitos com gostos em comumCOSTA, 2018; MAFFESOLI, 2006).Harry Potter, Otakus, Sci-Fi, Star Wars, Star Trek. (Superman)Eu creio que eu faço parte um pouco de todos os grupos de coisas que eu consumo, que eu assisto, que eu vejo, mas especificamente, ou unicamente, parte de um grupo específico, Não.…”