Different molecular strategiesh ave been carefully evaluated to produce solid-statel uminescence enhancement (SLE) in compoundst hat show dark states in solution. As et of a-phenylstyrylarened erivatives with ab utterfly shape have been designeda nd synthesised, for the first time, with the aim of improving the solid-state fluorescencee mission of their parents tyrylarene compounds. Althought hese butterfly molecules are not fluorescenti ns olution, one of them (1,2,4,5-tetra(a-phenylstyryl)benzene)e xhibits af luorescence quantum yield as high as 68 %i nadrop-cast sample and 31 %i ni ts crystalline form. In contrast, 1,3,5-tris(a-phenylstyryl)benzene and 4,6-bis(a-phenylstyryl)pyrimidined on ot show SLE. Arange of fluorescencespectroscopy experiments and DFT calculations were carriedo ut to unravel the origin of different photophysical behaviour of these compounds in the solid state. The resultsindicatethat ar ational strategy to control the SLE effect in luminogens depends on ad elicate balance between molecularp roperties and inter-/intramolecular interactions in the solid state.